Okay, I’m coming clean. I have a problem – I am a dyed-in-the-wool procrastinator.  While I’m not yet ready to join Procrastinators Anonymous, I am publicly attesting to the extra stress, late fees, embarrassment and remorse it has caused me over the years.  Fortunately, though, there are some areas of my life where this insidious [...]

Working for a print company, I get to see a ton of different postcards come through our presses.  And from a direct marketer’s perspective, many of these make me cringe.  There are some critical ‘postcard marketing elements’ that need to be included to optimize your results and get a better return on your printing and [...]