As markets tumble out of control you may be wondering, what can I do to turn the tide?
If my experience in customer service here at PrintingForLess.com has taught me anything it is that referrals are the life-blood of small to medium businesses. As much as 40% of our own new customers are a product of [...]
Archive for February, 2009
Make a Referral, Make a Difference
Do you have a People Strategy?
I’m a big believer in “first who, then what.” (From the wonderful book Good to Great) This means that having great people in place is more important than having a super-duper strategy. Why? If you have a great strategy but you don’t have the people who can execute on that strategy, you’re out of luck. [...]
21st Century Sales is Old School
I’ve been focusing a lot on sales and sales training lately and sales in the 21st Century is full of old school techniques where face-to-face is back and a hand-shake-is-bond mentality is more than just a passing fad.
In my research for upcoming sales training a quote jumped out at me, “In today’s economy, it’s getting harder [...]
Special FX and Custom Printing, at Your Fingertips
As you may recall, I recently did several posts on the subject of custom printing techniques. In those posts I listed several common printing effects that you can use to add something special to your marketing materials.
Recently, PrintingForLess.com unveiled their new Special Printing Effects piece, which provides an excellent example of all of the techniques [...]