Doug Fletcher found fly fishing, or more appropriately, fly fishing found him. And it changed his life’s direction.
In 1996 he and his wife left Atlanta, a high paying job, security and a safe career path for Montana, blue ribbon trout streams, mountains and a large measure of uncertainty. The momentum behind this big move was [...]

I am sure we have all heard that print marketing is going the way of the dinosaur and that email and web marketing is the wave of the future. I recently had an experience that led me to believe that this couldn’t be further from the truth. The impact of print marketing and advertising has [...]

Ok, so I’ll label myself biased right off the bat, but when an idea is great, you just have to get the word out.
The point of the $700 billion dollar bailout was to ease the pressure on the banks and free them up to extend credit to Small to Medium Businesses (SMBs) in order to keep our [...]

In my last post I covered a few of the more common ways to easily add drama and interest to your marketing pieces.  In part two, I will touch on a few more printing techniques you may want to consider when designing your next marketing materials.  Again, these are simple ways to add that extra [...]

In today’s economy it’s all about getting more out of what you’ve got. Finding ways to stretch your hard earned dollars and making the business assets you already have work more efficiently is a key to ongoing success no matter what economy we’re in.
The people at SPRANQ think they have an answer. It’s Ecofont. This [...]

The team asked me to do an occasional post on the Print Soup blog. I told them that as the president of PFL, I’m a generalist, not a specialist, and that others know more about design, printing technology, and even Montana recreation (nice assignment, Tim!) than I do. So they told me to write about [...]