Last week I went to a workshop in Billings, MT featuring John DiJulius and his 10 Commandments of World Class Customer Service. As much as I would like to think that PFL does a great job in this area, the group I was with were pleasantly surprised to find out that we didn’t have all [...]
Archive for October, 2008
Green Printing is a matter of trust
Jackson’s comment from an earlier post brings up a good point. Who should you believe when it comes to all this chain-of-custody certification stuff? One thing that should be made clear is that, in my opinion, no responsible printer can claim to be totally green. The amount of power, water, and solvents needed just to [...]
Back to basics
Given recent developments, I would remiss if I didn’t lay down my thoughts on the current state of the economy. There is enough blame to go around, no matter where you fall within the political spectrum. The very real credit market connection between Wall Street and Main Street will affect Small to Medium Enterprises (SMEs). [...]
Ask the best questions about paper
You have a great-looking design. You have a call to action that is sure to draw them in. You have a well vetted mailing list. But you are concerned about the environment and want to do what you can to lessen your impact. What is a well-meaning business owner with a killer marketing concept to [...]