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Tactile Marketing Automation
Automate Direct Mail
Trigger the send of tangible marketing directly from your automation platform
Create truly multi-channel marketing by integrating high impact, tactile pieces - like print, sales kits and gifts - with your current digital campaigns.
We call it TMA (Tactile Marketing Automation).
TMA seamlessly integrates with your marketing automation platform to trigger the send of tangible products based on user behavior. It makes the send of timely, personalized physical mail as easy as email.
automated
Automated
Use data already within Lead Liaison for hassle-free, accurate targeting.
personalized
Timely & Personalized
Mail the right message, to the right person, at the right time.
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ROI Centric
Track mail, response rates, revenue and conversion from your dashboard.
Integrated Partners
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Make impactful connections that drive results
Integrating print into your marketing platform isn't about replacing your digital efforts, but combining them with direct mail to increase effectiveness. Coordinate digital and print to create truly multi-channel marketing that builds trust and converts prospects.
TMA integrates with (platform) to send the right people - the right message - at the right time. Its personalization develops more qualified leads and fosters loyalty, while tracking enables for well-timed, relevant follow ups to increase sales effectives.
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Marketo Eloqua Lead Liaison
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Measure and optimize tactile marketing investments
TMA makes all your marketing efforts viewable in one place. This makes it easier to prove ROI and gives you insight into how leads are moving through the funnel and how they are impacted by TMA. All results are viewable in your platform dashboard, and can help you forecast and shape future strategies.
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Save time and money
When the manual process of direct mail (whether it's postcards or packages) is taken off of your hands, you save time and money. Overhead is reduced, and the ordering, managing and shipping that accompanies traditional direct mail is eliminated.
With TMA, you never have to handle print, gift kit producing, shipping or any other production necessary to make your campaign happen. By relieving you of standard direct mail processes, TMA reduces the chance of human error and allows you more time to focus efforts on other business and marketing initiatives.
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Use TMA to improve all stages of the customer journey
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Lead Nurturing
Build relationships with qualified prospects through a high impact medium that will get their hands on your message and their eyes on your offer.
Conversion
Build relationships with qualified prospects through a high impact medium that will get their hands on your message and their eyes on your offer.
Event Marketing
Reinforce digital interactions with a tangible piece for attendance and response to your events.
Loyalty Marketing
Personalized items such as gift cards, promotional products, corporate gifts and more increase lifetime value and build lasting relationships.
If you dream it, we can send it!
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Resources
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marketing automation idea kit
Tactile Marketing Automation
Idea Kit
Get the Kit
marketing automation guide book
The Marketers Guide to
Tactile Marketing Automation
download TMA eBook
marketing automation guide book
Four Reasons to Use Tactile Marketing
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