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september 2009                                                                   800.930.60 40
 
   


1-color 4Offset lithography, CMYK, four-color process, bleeds, foil-stamping, aqueous coating, gate-folds...we know, we know, the list of strange & complicated terms to describe different types of printing, finishes, and paper stocks can be a little overwhelming. Since the invention of the printing press by Gutenberg in 1439, it seems that the printing industry is bound and determined to hold on to their secret printing language, leaving the rest of us feeling confused and just a little bit left out. 

In this month's newsletter, we're pulling back the curtain on confusing printing lingo to help you communicate more effectively with your printer and get the results you really want. Read on to learn what offset printing really means, how to prepare your digital files for print, and how to choose the right printing service for your next project. Plus, we're featuring a useful new marketing product and a zany trivia quiz that will put your printing knowledge to the test.

 

   
 
  in this issue:
 You Asked For It: Introducing Noteworthy Notepads
 Marketing Tip: Choosing the Right Printing Service
 Marketing Tip: Turn it On with Offset
 Designer's Corner: Will it Print?
 August Survey Results: Adding Value
 We Want to Know: The Secret World of Printing--Revealed
 In the News: PFL Featured in Billings Gazette
 Rave of the Month: PFL Raves Now on Video

 
 
  You Asked FOr It  
 

Introducing Noteworthy Notepads
Distribute notepads branded with your company logo and provide your customers and prospects with a handy office tool, while advertising your business for a lengthy period of time. Just think - every time your customer writes a note, they will be staring right at your logo and contact information. PFL offers notepads in three different sizes, with a wide range of color options and paper stocks.

Notepad Pricing 

   
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  Marketing Tip  
 

Choosing the Right Printing Service
The choices are endless when it comes to your print projects. Offset or digital? Full-color or black and white? Single or double-sided? Knowing the answers to the important questions can be difficult. In this article, we're breaking down the three factors you should always consider before submitting your next print job.

Read the Article


Turn it On with Offset 
You've heard about it, talked about it, and probably even used it for your print projects...but what exactly is it? Offset printing operates on a simple principle: ink and water don't mix. In this article, we're revealing more about this standard commercial printing method that has been used around the world since the 20th century.

Read the Article

 

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  Designer's Corner   
  

Will it Print?
In the days before digital publishing, the layout of publications or the creation of artwork for printing was almost always done by artisans-- craftspeople who either worked with ink-stained hands in a printing shop, or who have been carefully schooled in the craft of printing. Today, you're often on your own when you create an InDesign document for commercial printing. In this article from the April/May issue of InDesign Magazine, you'll find valuable tips for preparing your project for printing that will save you time, money, and a few gray hairs.

Read the Article


InDesign Magazine is a bimonthly periodical devoted to the thriving community of InDesign professionals. Published in a PDF format only, InDesign Magazine brings you the in-depth features, reviews, and tutorials you need to master Adobe InDesign. 

Click here to receive a FREE Issue of InDesign Magazine or here to sign up for InDesign Magazine's Tip of the Week.

 



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  August survey Results  
 
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We're always looking for valuable content to provide our customers with. To that end, last month we inquired about what topics you would be interested in learning more about. The results were all across the board, proving once again that our customers are full of variety. We're excited to take these learnings and use them to develop some content our customers can utilize in their businesses. 

 

  we want to know  
 

The Secret World of Printing-- Revealed
It's time to separate the printing experts from the novices with this fun trivia quiz about common printing terms. Next month, we'll provide the results...as well as the correct answers. Good luck!

   
1. What is the recommended bleed on each side of your printed piece when submitting digital files for printing?
1 inch
1/2 inch
1/8 inch paint
2 inches

2. Most people know that the "K" in CMYK represents the color black. But what is the 'K' actually short for?
Knockout
Key Plate
Kote
The "K" in "Black"

3. What is a densitometer?
A device used to measure the thickness of paper
A machine that speeds up the ink-drying process
A device used to measure the density of ink
A machine used to find gold

4. Which of the following is the most accurate way to preview what your final product will look like after printing?
Hard Proof
Digital Proof
Press Proof
Color Proof
                    



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  in the news  

PFL's Employee Enthusiasm Featured in Billings Gazette
The Billing Gazette recently did a feature article where they highlighted PrintingForLess.com's 'work hard, play hard' motto. The article highlights everything from PFL's on-site childcare facility and dog-friendly workplace to our award-winning customer service and recession-busting tactics. "If you run a business well, nobody loses," says Wyeth Windham, PFL's VP of Manufacturing. "Whether it's dogs or kids or wind power or community, that's what it boils down to."

Read the Article


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  Customer Rave of the Month   
 

PFL Raves Now on Video
Here at PFL, we really enjoy getting love letters from our customers. Recently, we've been getting some of the rave reviews in the form of videos posted on YouTube. The results have been amazing. And we're particularly crazy about what Jason White from Mattress Safe in Cummings, GA came up with. So, here he is, making his YouTube debut.

Click here to watch the video


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