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 October 2007
PrintingForLess.com

"Although your customers won't love you if you give bad service, your competitors will." - Kate Zabriskie

Last week marked the celebration of Customer Service Week. Started in 1988 by the Institute of Customer Service, Customer Service Week is an international event devoted to recognizing the importance of customer service and honoring the people on the front lines of the service revolution. Don't worry if you missed the festivities last week; customer service can be celebrated all year long. By recognizing outstanding customer service achievements, your company can boost morale and teamwork, reward frontline reps, and let customers know about your commitment to customer satisfaction.

For more information on Customer Service Week visit http://www.csweek.com

This month's newsletter is loaded with helpful articles and resources for your business including: a strategy for creating customer service pros, tips for producing a must-read newsletter, and the answer to one of the most important questions in business: what do customers really want?

       
In this issue:

Marketing Materials How To: Produce a First-Class Newsletter
Design Tip: Conquer Photoshop Cropping
Marketing Tip: What Do Customers Want?
Marketing Tip: Customer Service Dynamos
In the News: PFL Receives Training Grant
Rave of the Month: Getting it Right


Marketing Materials How To

Get Connected: Produce a First-Class Newsletter
Every business has a story to tell - whether it's highlighting your products and services, providing a useful resource for your customers, or just keeping everyone up-to-date on recent happenings within your company. Sending a newsletter is the perfect way to stay connected to your customers. A well-written newsletter ensures that you stay top of mind and provides an added value to your customers. Not sure how to turn you newsletter into an effective marketing tool? Check out these tips from Inc.com to guarantee your newsletter gets the attention it deserves.

Create your newsletter today with PFL's help. Upload your file created in virtually any graphics program for a beautiful, full-color newsletter that will leave your customers wanting more! Don't have a newsletter file ready? Click or call today to see how we can help.

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Newsletter


Design Tip

Conquer Photoshop Cropping
Cropping a photo may seem straightforward-just click the Crop tool and go. But like everything else in Photoshop, you'll be rewarded if you dig a bit beneath the service.

Read the article






Marketing Tips

What Do Customers Want?

With today's cutthroat competition from big business, trying to compete on price can be a quick road to ruin for a smaller company. But here's a little secret you should know: contrary to common perception, customers will not go almost anywhere to save a buck. In fact, if you are searching for the secret recipe of a successful company, the special ingredient usually lies in how they treat their customers.

Read the article
Content provided by StartupNation.com

Creating Customer Service Dynamos

Looking for a way to turn your employees into customer service pros? These tips from Entrepreneur.com will take your company from so-so into a customer service dynamo.

Read the article
Content provided by Entrepreneur.com






In the News

PrintingForLess.com Received Grant Approval for Employee Training

Montana's Department of Commerce recently approved a $480,000 grant application for PrintingForLess.com, which will be used to reimburse costs associated with training up to 96 eligible PFL employees over a 24-month contract.

We are looking for A Players from anywhere in the country who want a fulfilling career in a fun and fast-paced environment, providing customers with a truly remarkable experience," says Andrew Field, PFL President and CEO. "This grant expands our ability to provide extensive training, so that our customers can continue to enjoy the best possible experience every time they interact with PFL."

Read the press release





Rave of the Month

Getting it Right

"Your company is fabulous! What a proactive, cohesive, and friendly group! It's been some time since I've worked with a company who knows what "customer service" means. I would highly recommend you to anyone!"

Christina Durr
Workable Solutions
www.workable-solutions.com



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