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NOVEMBer 2009 800.930.6040 | |
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With Halloween's scary-faced pumpkins a distant memory and Thanksgiving's turkey and mashed potatoes so close we can almost taste them, there's no denying that the end of 2009 is coming quickly. As friends and family members, this usually means a frenzy of shopping, holiday cards, wrapping paper, and carol-singing. But as businesspeople, the holidays often play a different role. In fact, for some small businesses, the holiday season is a crucial make-or-break period during which they earn profits that they must live off of for the slow first months of the next year.
So how can you maximize Q4 sales and profits to help you start off 2010 with a little cash in the bank? As with any successful initiative, you've got to start out with a plan. If you are a retailer, review your inventory and stock up on the key products that your customers will be driven to during the holidays, and then discount slow sellers to clear out excess stock. Once you've identified your 'it' products, contemplate how you are going to get the word out. Consider running an integrated postcard/email campaign or sending out a limited-time coupon with your holiday cards. If social media is your thing, utilize Twitter to alert your
customers to any last-minute sales. By putting a little effort into finishing the year strong, you'll set yourself up for an even better 2010.
This month, we're introducing a sticky new product, revealing three must-haves when designing a postcard, and featuring strategies to help boost sales through the end of the year.
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in this issue: |
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You Asked For It: Make Your Brand Stick with Post-it® Notes |
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Marketing Tip: 3 Keys to Better Postcard Marketing |
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Marketing Tip: 10 Strategies to Boost Sales Through the End of the Year |
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Designer's Corner: Creatively Combine Images in Photoshop |
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October Survey Results: Strategies for Motivating Your Employees |
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We Want to Know: What effect do the holidays have on your business? |
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In the News: Recession Survival with PFL CEO Andrew Field |
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Rave of the Month: Customer Praise Caught on Video |
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you asked for it |
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Make Your Brand Stick with Post-it® Notes
They're little and they stick - but not too hard. That's why everyone loves Post-it® Notes. Now you can have full color custom Post-it®
Notes printed for your office, home, or organization. What a great way to get your logo in front of your customers! PrintingForLess.com offers Post-it® Notes in three popular sizes with 25 or 50 sheets per pad. They come printed in full color (one side) on standard white paper stock.
Post-it® Notes Info and Pricing
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Marketing Tip |
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3 Keys to Better Postcard Marketing
What are the three must-haves when doing a postcard mailing? Recently, PrintingForLess.com's VP of Marketing Jared Tanner collected a random sampling of 50 different postcards from PFL's production floor, and then went through them to see how many of them featured these core elements. I think you'll be surprised at what he found. In this blog post, he'll reveal the results and what you need to know to get a better return on your postcard investment.
Read the Blog Post
10 Strategies to Boost Sales Through the End of the Year
The end of 2009 is near. Time to wrap up and start planning for next year, right? Wrong. There's still time to take action to help close out the year strong. In this blog post from Small Business Trends, you'll find a list of 10 things you can do to market your business and increase sales by the time your 2010 calendar comes out.
Read the Blog Post
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Designer's Corner |
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Creatively Combine Images in Photoshop
Some images just aren't meant to stand alone. Whether you're swapping skies, creating a collage, or building a panorama, in this tutorial from CreativePro.com you'll learn how to fade one image into another to create something truly spectacular.
Read the Article
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here
. CreativePro.com is where creatives go to know!
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OCTOBER survey Results |
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Strategies for Motivating Employees Through the Downturn
Whether your employees are facing intimidating workloads, dwindling finances, or potential layoffs, keeping morale afloat in a tough economy isn't easy. Last month, we asked how you are keeping your employees (or yourselves) engaged during this difficult time. Here are several of your bright ideas: |
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"Try to listen to your staff when they communicate issues!"
"Nothing gives motivation more than knowing you are appreciated for what has been asked of you and feeling like your employer believes you will triumph in your endeavors."
"Small appreciation bonuses, employee newsletters to share information, giving them ownership of particular areas of the business."
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we want to know |
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in the news |
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Recession Survival with PFL CEO Andrew Field
PrintingForLess.com CEO and Founder Andrew Field was recently interviewed by Small Biz America, an integrated new media platform created to help entrepreneurs profit in business and prosper in life. In this recorded interview, Field lends his thoughts for surviving the recession by focusing on the customer experience.
Listen to the Episode
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Customer Rave of the Month |
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Customer Praise Caught on Video
PFL's customer video testimonials just keep rolling in. In this unedited footage from Jon Vroman at MyFrontRowLife, he takes things into his own hands to highlight how he found PFL and why he's telling others about his experience.
Watch the Video |
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PFL.com Links: Home |
Pricing Info | Help Center | FAQ |
About Us | Request Printing Samples |
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We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a referral discount by joining our Referral Program.
If you have questions or suggestions, simply reply to this email or send them to
reply@email.printingforless.com.
PrintingForLess.com
Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery,
Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-6040. Copyright © 2009 PrintingForLess.com, Inc. All rights reserved. |
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Copyright © 1998-2010 PrintingForLess.com. All Rights Reserved.
Please note that PrintingForLess.com's business methods and systems functionality incorporated on this site are Patent Pending.
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