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Searching for a way to grow your business without breaking the bank? Focus on getting your company in the news. Most prospective clients find a write-up or special feature about your business more credible and objective than paid advertising. At PFL, we've found that this third party validation causes our traditional marketing pieces to be more effective. Look for a fresh, provocative story and know your angle before pitching it to prospective news reporters. Whether it is through strategic public relations or designing must-read marketing materials, this month we're providing resources for getting your company noticed.
For more on "Working the Media" read CEO Andrew Field's Blog "Running a Fast Growing Business." |
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In this issue:
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The Art of Business: Tips for Getting Noticed |
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Design Tip: Impossible-to-Ignore Brochures |
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Design Tip: No More Printing Problems |
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In the News: PFL In Demand at On Demand Conference |
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Rave of the Month: Impressed with the Best |
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The Art of Business
Get the Attention You Deserve
Our PR expert, Melanie Rembrandt of Rembrandt Communications, offers a free, monthly newsletter full of valuable tips to help your business grow and succeed.
Visit her site to sign up. |
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Design Tips
Start Smart
Bland brochures and blah business cards fail to make your business stand out from the pack. StartUp Nation offers guidelines on designing better brochures and hints on converting files to PDF.
Read the article
Content provided by StartupNation.com
Real-World Printing Tips
When you create files that will be professionally printed, you'll have better results if you account for finishing processes that happen after the files leave your hands. Our advice on trimming and folding will save you money and time.
Read the column
For more design inspiration, visit our creative services website at www.creativepro.com. |
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In the News
PrintingForLess.com Reveals Top Seven Ways to Build a Successful Business
Recently, PFL President Andrew Field and Production Manager Wyeth Windham attended the On Demand Conference and Expo. Known as the largest annual gathering of corporate in-plant professionals and print service providers in North America, the On Demand Conference provides cutting-edge information about the world of digital imaging and document production. Positioned as an expert on a number of topics, Andrew revealed the first annual PFL success tips list, showcasing "Seven Ways to Build a Successful Business."
Read the article
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Rave of the Month
Impressed with the Best
Thanks for an amazing job printing our new bookmarks. They are so much more impressive than a regular business card. We appreciate the stellar service of The Ranger Team. You were all helpful and prompt in handling our order. In a time when customer service is a joke, you guys are terrific!
As an art studio, we need the best printing possible and that is what we received. The bookmarks showcase our art perfectly.
Jess Perna and Judy Cutler
ClassyArtWork.com
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