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 "If your actions inspire others to dream more, learn more, do more and become more, you are a leader." - John Quincy Adams
Most of us have encountered a great leader sometime in our lives, whether personally or professionally. Take a moment to think about that person. What distinctive characteristics did they possess? Were they passionate, respectful, visionary, inspiring, smart, or courageous? Legendary leaders usually have a winning combination of most or all of these traits. They often have the unique ability to lead by example and direct the activities of others for the good of all. Some people are natural leaders, while others have to work a little bit harder at it. Whatever the case, anyone can improve their leadership skills with conscious commitment and
consistent effort. Need some inspiration? Check out these 10 Examples of Tremendous Business Leadership from the American Express Small Business Open Forum.
In this month's newsletter we're featuring several articles on leading through inspiration, introducing part 2 of our 3-part series on using email and direct mail together, and showcasing a 'tough as nails' customer testimonial.
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in this issue: |
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Get Connected: Produce a First-Class Newsletter |
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Business Tip: You Can Lead. But Can You Inspire? |
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Business Tip: It Takes Leadership |
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Marketing Tip: Use Email and Direct Mail Together - Part 2 of 3 |
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Designer's Corner: Top Ten Illustrator Power Moves |
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February Survey Results: Word of Mouth Reach |
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We Want to Know: Leading by Example |
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In the News: PFL Wins Multiple NAPL Marketing Awards |
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Rave of the Month: A Rock-Solid Printing Experience |
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Product of the Month |
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Get Connected: Produce a First-Class Newsletter
Every business has a story to tell - whether it's highlighting your products and services, providing a useful resource for your customers, or just keeping everyone up-to-date on recent happenings within your company. A well-written newsletter ensures that you stay top of mind and adds value. PFL offers high quality, full color newsletters in three standard sizes (8 1/2x11,
11x17 or 11x25 1/2) with multiple folding options.
Newsletter Info and Pricing
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Business TIP |
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You Can Lead. But Can You Inspire?
As many of us have witnessed firsthand, being a 'leader' doesn't necessarily mean someone has what it takes to truly inspire and motivate others to achieve. In this article from BusinessWeek
, they'll break down the top ten must-have attributes of leaders who help their employees thrive. Take a moment to rate your own leadership over the past year to see where you end up on the inspiration continuum.
Read the Article
It Takes Leadership
Most would agree that there is no magic formula or recipe for becoming a great leader. It really is about using your unique skill set to set a standard of excellence for others to aspire to, while giving them the tools, motivation and inspiration to follow you. This article from Entrepreneur.com discusses the difference between leadership and management, debates whether leadership can be taught, and gives you some food for thought on leading in today's economy.
Read the Article
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marketing Tip |
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Using Email & Direct Mail in Harmony: A 3-Part Educational Series
In last month's newsletter we introduced our 3-part educational series on the benefits of running an integrated marketing campaign that includes both direct mail and email working together. We've partnered with leading email service provider Constant Contact
to bring you this information. Part 2 of the series will tackle developing creative that not only looks good, but works.
Educational Series Part 2: Creative That Works
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Designer's Corner |
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Top Ten Illustrator Power Moves
If you're serious about becoming an Illustrator speed demon, you'll love learning the ten power moves highlighted in this CreativePro.com article. Don't just read them - practice them again and again. You'll be grateful later!
Read the Article
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here
. CreativePro.com is where creatives go to know!
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february survey Results |
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What's Your Word of Mouth Reach?
Word of Mouth Marketing is one of the most cost-effective ways to grow your business. Last month, we asked if you incorporate word of mouth marketing initiatives into your overall marketing strategy. Of those that responded, the majority (89%) say that your business does use word of mouth marketing.
When asked what activities you use to increase your word of mouth reach, 41.7% said referral or tell-a-friend programs, 25% use social media platforms like Twitter, Facebook, or LinkedIn, 16.7% incorporate contests or giveaways, and 16.7% leverage public relations. Other activities mentioned include: email, networking groups, and exhibits or career fairs.
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Word of Mouth Marketing
Activity Breakdown
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we want to know |
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In the News |
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PFL Wins Multiple NAPL Marketing Plus™ Awards
PFL recently found out that we are the proud recipient of four National Association for Printing Leadership Marketing Plus™ awards for sales/lead generation and direct mail marketing campaigns. "Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients' success and their own growth," said NAPL President and CEO Joseph P. Truncale.
Read the Press Release
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Customer Rave of the Month |
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A Rock-Solid Printing Experience
We knew our customers were tough...but had no idea just how tough until we received our recent video testimonial from Leigh Anne Richman at Curves. In the video, she
highlights why she enlists PFL to do the heavy lifting when it comes to her printing.
Watch the Video |
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PFL.com Links: Home |
Request a Quote | FAQ | About Us |
Customer Raves | Read Our Blog |
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We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a referral discount by joining our Referral Program.
If you have questions or suggestions, simply reply to this email or send them to
reply@email.printingforless.com.
PrintingForLess.com - Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery, Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-7057. Copyright © 2010 PrintingForLess.com, Inc. All rights reserved. |
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