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What is one thing that most successful businesses have in common? We'll give you a hint: FedEx put itself on the map by guaranteeing packages would reach their destinations overnight, Burger King lets you "have it your way," and Dominos Pizza promises to deliver "hot, fresh pizza in 30 minutes or less." Each of these companies has made their mark by clearly conveying their value to current and potential customers.
Now, as a fellow small business, we are fully aware that hitting FedEx's brand status is probably a few years away. But that doesn't mean that developing a unique selling proposition (USP) isn't important. In fact, it's even more essential because you're still building the power of your brand. Think of a USP as your secret sauce - the special ingredient you need to prevent becoming a "me-too" company in a sea of competition.
In this month's newsletter, we point you to some handy resources to help you find that indelible hook on which to hang your marketing strategy.
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You Asked For It
Extreme Makeover on the Web's Premier Design and Photography Resource
We recently gave CreativePro.com, a service of PrintingForLess.com, a major remodel and we think you're going to love the results. The site's new design makes it easy to find the info that interests you - anything from a must-read Photoshop tutorial to a helpful primer on starting a blog of your own.
Since 1999, CreativePro.com has been a valuable source of how-tos, news and reviews for graphic designers, photographers and other creative professionals. Now the popular portal provides access to an even wider creative community and a rich online experience with forums, blogs, polls, more RSS feeds, and an article ratings system you control. Sign up for a free membership to enjoy these features, or if you're already a member, see the orientation article for more info on using the new site. |
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Did You Know...
A Clean List: The Foundation of a Successful Mailing
You've crafted the message and packaged it in the perfect vehicle to send to your target audience. Now how do you ensure that your postcard, brochure or catalog gets into the right hands at the right time? Our mailing service expert says it's all a matter of mailing list magic. Find out what tricks you and your mailing house can do to make your mailing a success.
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Marketing Tip
Five Tips for Writing Must-Read Copy
Click here. Buy Now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don't have time to read thoroughly. Want to keep your audience's attention? Check out these tidy tips from Entrepreneur.com on keeping it short.
Telling a Good Story
You may have the greatest company in the world. But if you don't know how to get that across to your customers, you may as well not exist. In this article, Inc.com explains how to use your brand story to connect with customers.
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In the News
PrintingForLess.com Wins Prestigious Management Award
NAPL, The National Association of Printing Leadership, recently named PrintingForLess.com a Silver Award Winner in the prestigious Management Plus Awards for management and operational excellence. The award is based on a company's management performance rated compared to professional and industry standards. With this award, NAPL recognized PFL for its superior work environment, emphasis on employee participation, and high-quality print production standards.
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Rave of the Month
Epitome of Customer Service
Thank you for your ongoing support and outstanding care for our account. We are so pleased to work with you that we wanted to share this with you.
PrintingForLess.com is the epitome of what customer service should be for all businesses. We learn from your example and try our best to treat our clients with the attention and appreciation you show yours. Thank you! We look forward to many more successful projects with you.
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