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 People are starting to see them everywhere. Little glimmers of hope (aka 'green shoots') are beginning to poke their way through the despair, surefire signals that the economy is starting to turn around. As the economic pendulum begins to swing and confidence starts to rise, it's more
important than ever to ensure your business is in a position to gain market share when we come out on the other side.
So, what can you do to get ready? We all know that planning a budget, managing inventory, and knowing when to hire and fire employees are never easy, but a dysfunctional economy has now made forecasting all but impossible. Try tightening the planning and shortening the planning cycle. Review your progress more often than usual and re-evaluate your goals and budget monthly instead of just annually or quarterly. Look for leading indicators of sales like website traffic, phone calls or incoming leads. By building flexibility into your business plan, you can remain nimble and react quickly to unexpected events.
This month, we're introducing our new coil binding capabilities, offering tips to turn you into an expert copywriter, and featuring a survey to find out how your business is doing.
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in this issue: |
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Product of the Month: A Binding Success |
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Marketing Tip: Ten Steps to Effective Copywriting |
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Designer's Corner: Designers Dream Giveaway |
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March Survey Results: What's Your Sales Style? |
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We Want to Know: Recession Rebound? |
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In the News: Dogs Going Green |
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Rave of the Month: Easy As 1-2-3 |
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product of the month |
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A Binding Success
Looking for a professional and durable way to bind presentations, manuals, reports, catalogs or proposals? PFL now offers coil binding in a variety of sizes and colors. Coil bound documents are handy because they have the ability to open flat and offer a 360 rotation for easy access to all pages within the document. Plus, coil binding is the perfect compliment to high quality full color printing and will give you a long-lasting and upscale finished piece.
Click here or call 800.930.6040 to request a quote for your coil bound project.
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Marketing Tip |
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Ten Steps to Effective Copywriting
You have the perfect offer, eye-catching creative, an effective marketing vehicle... so you're done, right? Wrong. How you communicate your offering to your customers and prospects can make or break your marketing campaign. In this article from Entrepreneur.com, you'll learn tips for writing copy that sells.
Read the Article
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Designer's Corner |
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Designers Dream Giveaway!
Do you use PANTONE products when doing design work? Submit your projects by June 29, 2009 for the chance to win a prize package that includes all the tools you need to become a PANTONE-powered studio! The creator of the most successful design will win one ColorMunki Design, one GoeBridge, and the PANTONE Reference Library, which includes the following:
- Formula Guides (coated, uncoated, matte)
- Color Bridge (coated, uncoated)
- Metallic Formula Guide (coated)
- Pastel Formula Guide (coated, uncoated)
- Tints Four-Guide Set
- 4-color Process Guides (coated, uncoated)
- Solid Chips Three-Book Set
Enter to Win
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here. Creativepro.com is where creatives go to know!
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March survey Results |
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What's Your Sales Style?
Last month, we inquired about the role of sales in your organization. The majority of respondents (69%) have employees dedicated to sales in their company. Of those, most (85%) have 5 or less salespeople, 7% have 5-15, 4% have more than 30, and 4% have 15-30 salespeople.
The roles of each organization's sales staff varied across the board, with 29% of organizations using their salespeople for outbound cold calling, 33% for following up on leads, 29% for fielding inbound calls, and 10% for other activities.
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we want to know |
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in the news |
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Dogs Going Green
PFL's dog-friendly workplace and environmentally-friendly printing practices were recently featured in Doggie Aficionado Magazine. "Our green activities have helped us create a positive workplace for our employees, excellent products and services for our customers, and a fun place for dogs to spend time with their owners," says PFL CEO & Founder Andrew Field.
Read the Article
Learn more about PFL's green practices here and meet some of our working dogs here.
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Customer Rave of the Month |
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Easy As 1-2-3
"We are so thankful for PFL and the excellent job you do with our printing and customer service. You make it easy to create great posters, postcards, anything! We're doing a big national exhibit this week and you made it possible to have a beautiful display. We look forward to working with you again in the future.
Dixie Huthmaker
Huthmaker Violins
Duluth, GA |
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PFL.com Links: Home |
Pricing Info | Help Center | FAQ |
About Us | Request Printing Samples |
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We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a referral discount by joining our Referral Program.
If you have questions or suggestions, simply reply to this email or send them to
reply@email.printingforless.com.
PrintingForLess.com
Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery,
Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-6040. Copyright © 2009 PrintingForLess.com, Inc. All rights reserved. |
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