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Blue jeans or a suit and tie? Flexible hours or regular schedules? Formal procedures or relaxed rules? How you answer these questions will help shed some light into your company's unique culture. Corporate culture is a broad term used to define the personality or character of an organization, including its core values and standards of behavior. Culture permeates everything your organization does and a healthy culture is the foundation of a highly engaged workforce.
This month we're providing insight into how you can use your culture to become a more dynamic, more productive and more profitable organization. We're also excited about sharing a short video where we reflect on how PFL's unique culture has contributed to our success.
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Did You Know...
Must-Have Magnets and Lower Pricing on Aqueous Coating
Can't get your marketing message to stick? Try our new business card magnets for an immediate impact with lasting results. These 3.5 x 2-inch marketing gems are printed on high-quality MagneCote stock and are available at no incremental shipping charge over standard business cards. Great for business cards, team schedules, coupons, reminders, or menus, magnets are the perfect way to stay in front of your customers all year long. Looking for magnets in a different size? Call your team today for a quote on additional magnet products.
More good news - now you can get a high-end finish for an everyday bargain price. We have slashed the cost of aqueous coating by 50% on all business cards. This glossy coating is the icing on the cake for your printed piece! It provides a smooth, rich finish that deters dirt and fingerprints, and protects your business cards both in your wallet and in your customers' pockets. Plus, this clear, water-based protective coating is green - for the environment, that is. |
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Marketing Tip
5 Ways to "Spring Clean" Your Brand
When is the last time you took a good hard look at all your branding materials? Do they match? Is the information up-to-date? Is the messaging consistent? If you answer no to any of these questions, it may be time for a little spring cleaning. In this article from Entrepeneur.com, you'll find some essential pointers to help clean up, coordinate and de-clutter your brand.
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Business Tip
Ten C's of Employee Engagement
Research shows that companies that do a better job of engaging their employees outperform their competition. Get ahead of your competitors by first identifying the level of engagement in your organization and then begin implementing some strategies to facilitate increased involvement. This article from The Ivey Business Journal explains the ten C's leaders can use to get employees excited about what they do.
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Designer's Corner
Think Outside the List
Okay, so you're ready to tackle a big creative project but you're not sure where to start. Consider using the technique of mind-mapping to communicate your thoughts more clearly. By using elements like color, shape and spatial relationships in addition to text, mind maps can harness the inspiration of our right-brain selves as well as the rational left-brain list-maker in each of us. Take a look at these tips and sample maps from CreativePro.com.
Creativepro.com is a valuable source of helpful how-tos, news stories, reviews, and community forums for graphic designers, photographers and creative professionals. |
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In the News
PFL Founder's Print Expertise Featured in L.A. Times
For those of you who haven't learned your secret to getting quality marketing materials on a budget (wink, wink), CEO and Founder Andrew Field offers advice on using personal referrals to help choose design and print providers in this recent Los Angeles Times business feature.
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Rave of the Month
A Personal Printing Partner
I am a very small business, just starting out, and I'd be quickly going out if it weren't for your amazing staff and support.
I cannot thank you enough for your professional kindness and supportive spirit. So help me god, if I ever make it big, you're going with me! Thanks for taking care of the little guys- or princesses- in this world.
Anne Whitwood
The Paper Princess
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