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"Technology is like a fish. The longer it stays on the shelf, the less desirable it becomes" - Andrew Feller. But, regardless of its short shelf life, technology is often a key ingredient to increasing efficiency within your business. Though most small businesses recognize the importance of technology, intimidation can often limit its potential. The challenge is to not let "fear of technology" constrain your business vision; rather, use technology to expand your value proposition. The first step is to learn as much as you can about the emerging technologies, then use that knowledge to implement them appropriately. Here at PFL we strive to leverage technology to provide the "ultimate" customer experience. This month, we're showcasing how technology can take your business to the next level, as well as providing low-tech marketing options for those small businesses searching for more traditional ways to grow. |
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In this issue:
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Design Tips: Think Outside the Mailbox & You Say You Want a Resolution |
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Marketing Tip: Low-Tech Tools for High-Tech Sales |
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In the News: PFL Is American Business Awards Finalist |
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Finance Tip: Free Subscriptions from CFO |
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Rave of the Month: Gold Medal Winner |
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Design Tips
Think Outside the Mailbox
Research shows that people are more likely to open mail that's unusually shaped. The U.S. Postal Service has made your job easier with a new option in standard mail: uniquely shaped mail pieces that can be delivered to targeted customers without envelopes.
Read the article
PFL offers many different custom options to get your business noticed. For more info, contact your technical service team. Also, don't forget to take a look at our mailing services guide and let PFL be your one-stop-shop.
You Say You Want a Resolution
Image resolution can trip up even an experienced person. This article answers several important questions, including: What is resolution? Can you change it without altering image quality? And how much do you need when printing?
Read the article
For more design inspiration, visit our creative services website at www.creativepro.com. |
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Marketing Tip
Low-Tech Tools for High-Tech Sales
Web sites are invaluable for many businesses. StartUp Nation says that when you really want to pump up your sales volumes, promote that site-and what you're selling-with printed catalogs.
Read the article
Content provided by StartupNation.com. |
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In the News
Award-Winning IT Team
PrintingForLess.com has been named a Finalist in the Best MIS & IT Team category in The 2007 American Business Awards. The team was recognized for its continued commitment to the ultimate customer experience. By leveraging technology and their service-heart mindset, the team has helped cement PFL's relationship with its customers-you! - while building a platform for scalability and internal efficiency for years to come.
Read the press release
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Finance Tip
Attention: Accountants, CFOs, Finance Directors and Bookkeepers
Want to learn more about how to manage your finances? Here's your chance. CFO Publishing is an award-winning Economist Group business with a global portfolio of magazines including CFO Magazine. CFO offers its audiences the ability to interact with industry experts and presenters to improve and refine financial practices. Events include:
- Finance Research Services
- CFO Conferences
- Finance Webcasts
- Finance Newsletters
- Finance Email Alerts
- The Industries TOP Hard Copy Magazine
Sign up now and receive free -
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Rave of the Month
Gold Medal Winner
Gold Team - You are rightly named! Absolutely fantastic job on my first business card order! The service was exceptional, printing looks fantastic and delivery came BEFORE promised time. I will tell everyone about your extremely high standards and capabilities. I wish I had more to order right now! Great job, please keep doing whatever you're doing. YOU'RE DOING IT RIGHT!!
James Tobin
RE/MAX Properties
www.agencyprotalent.com/jimtobin
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