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The dog days of summer often mean a slower pace. While that's great in our personal lives, it's not so relaxing when your sales dip in the warmer months. To bypass the summer lull that some businesses experience, you may need to jump-start your marketing plan with new ideas and more exposure. Take the initiative to boost sales volume and new customers through a fresh advertising venue, direct mail campaign, networking opportunity or special offer. Need a little inspiration? Consider this article from
Inc.com for some ideas to turn up the heat, or check out StartUpNation's top 7 hot summer business marketing ideas.
In this month's newsletter we're highlighting PFL's full service mailing solution, showcasing some tips to boost summer activity, and unveiling the top 5 social media trends to watch right now.
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in this issue: |
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Product Feature: Boost Summer Sales with a Direct Mail Campaign |
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Marketing Tip: How to Beat the Summer Lull |
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Business Tip: 5 Social Media Trends to Watch Right Now |
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Designer's Corner: Conquer Type-Killer Colors |
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June Survey Results: The Referral Engine |
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We Want to Know: Summer Slowdown? |
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In the News: PFL Holds Annual 'Woofest' |
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Rave of the Month: A Picture is Worth a Thousand Words |
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Product Feature |
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Boost Summer Sales with a Direct Mail Campaign
Summer is the perfect time to execute a direct mail campaign to prospective buyers. Not sure where to start? Let PFL handle your next mailing and not only will you save time and eliminate hassle; we'll also get your marketing materials to your customers faster and for less money. Plus, we offer everything you need under one roof - printing, addressing, mailing lists, inserting, collating, and more!
Check out our mailing services guide for more information or call 800.930.70 57 to get started on your next direct mail campaign!
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Marketing TIp |
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How to Beat the Summer Lull
We are officially knee deep in summer. That means along with watermelon and sunburns, you're probably also facing sluggish sales and loss of in-store face time with customers. As happens every year, people are devoting more time to fun in the sun then making serious buying decisions. In this article from Small Business Trends, you'll learn how to combat the quiet months.
Read the Article
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Business Tip |
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5 Social Media Trends to Watch Right Now
Social media is a growing trend that's here to stay, and many companies are keeping tabs on new social technologies as they emerge. With new sites, apps, and practices that help businesses connect more directly with customers, it's helpful to keep an eye out for what's on the horizon. In this article from American Express Open Small Business, you'll get a sneak peak at the 5 top social media trends to watch.
Read the Article
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Designer's Corner |
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Conquer Type-Killer Colors
Type that is printed in color or on color often runs the risk of looking a little fuzzy, or even illegible. In this article from CreativePro.com, you'll learn why this happens and what you can do to avoid it.
Read the Article
CreativePro.com, a service of PrintingForLess.com, delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters
here. CreativePro.com is where creatives go to know!
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JUNE survey Results |
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The Referral Engine
As businesspeople, we all love referrals because of their direct impact and low cost. But sitting back and waiting for them to come to you isn't always the best strategy. So, last month we asked if your company has a formal referral program in place and what tools you offer your customers to spread the word.
The results were mixed, with 60% of those who answered saying that they do have a formal referral program in place, and 40% saying they do not. When asked what tools you use to help your advocates refer others, 35.7% incorporate printed handouts,
21.4% take advantage of social media platforms like Facebook and Twitter, and 21.4% send out
tell-a-friend emails.
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we want to know |
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IN THE NEWS |
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PrintingForLess.com Holds Annual 'Woofest'
Although every day is "Take Your Dog to Work Day" here at PFL, we pulled out all the stops on June 25th by commemorating with our 3rd annual dog show (Woofest!). "Take Your Dog to Work Day" is a national holiday dedicated to promoting pet adoptions and celebrating our four-legged friends.
Read the Press Release |
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Customer Rave of the Month |
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A Picture is Worth a Thousand Words
Your company's marketing materials are often one of the first things a prospect sees when dealing with your business. So, if they aren't absolutely perfect, you may risk losing a sale. In this recent video from Bubba Fox at
Dolce Imports, you'll see why he trusts his company and image to PrintingForLess.com.
Watch the Video |
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PFL.com Links: Home |
Request a Quote | FAQ | About Us |
Customer Raves | myPFL Log In |
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 We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a  referral discount by joining our Referral Program
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If you have questions or suggestions, simply reply to this email or send them to reply@email.printingforless.com.
PrintingForLess.com - Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery, Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-7057. Copyright © 2010 PrintingForLess.com, Inc. All rights reserved. | |
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