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January 2009                                                     
 
   


feedback3As we kick off 2009, one thing is clear: we're entering an entirely new era for marketers. This is the year for building personal, one-to-one relationships. Right now, prospects want to make every purchase a smart one. That means they'll rely on companies or brands they know and trust. So, how do you ensure you are one of the businesses they turn to? In this challenging economy, it is more important than ever to get ongoing feedback from your customers. By soliciting suggestions and  encouraging open dialogue, you will not only learn what you're doing right or need to improve, you'll also help to cultivate customer relationships.

Here at PFL, we're wrapping up our 'Economic Stimulus Contest' to help small businesses buck the economic downturn. Again, December's entries were so creative, we couldn't choose just one. So, congratulations to first place winner Stephen Bailey from Chesapeake Retirement Solutions in Towson, MD who has won $1000 in FREE printing from PFL! The second place prize of $500 went to Francine Daveta, a photographer in New York who specializes in editorial and commercial portraiture. Read the winning entries here.

This month's newsletter offers tips for thriving in 2009, a small business stimulus proposal from our CEO Andrew Field, and PFL's most recent green initiative.

   
 
  in this issue:
 Product of the Month: A New Year, New Stationery
 Marketing Tip: 20 Internet Marketing Trends for 2009
 Designer's Corner: Create Powerful Backgrounds in Photoshop
 Survey Results: Holiday Favorites
 We Want to Know: Small Business Boost
 In the News: PFL Goes Green With 100% Wind Power
 Customer Rave of the Month: A Perfect Ten

 
 
  product of the month  
 

A New Year, New Stationery
As a small business, you understand the importance of presenting a professional image to prospects and customers. Start the year off right with custom stationery and business cards. Here at PFL, we offer letterhead printed on 70# Hammermill Lustre, an ultra-smooth paper stock used exclusively by PFL. It looks great, feels great and is guaranteed laser safe. Simply add a batch of matching envelopes and take advantage of our FREE business cards with any stationery order to complete your custom branding package.

Stationery Pricing

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  Marketing Tip  
 

20 Internet Marketing Trends for 2009
The start of a new year is refreshing in that it affords us time to reflect, analyze and develop strategies for the coming year. This article from StartupNation.com will give you a head start by providing a sneak peak at the top 20 major Internet marketing trends taking shape for 2009.

Read the Article

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  Designer's Corner   
 

Create Powerful Backgrounds in Photoshop
Don't let the wrong background ruin an otherwise perfect photo. In this article from CreativePro.com, you'll learn how to remove the original background and create a new one that looks like it came out of a photographer's studio.

Read the Article


CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here. Creativepro.com is where creatives go to know!


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  December survey results       
Holiday Favorites
In last month's survey, we asked you to share your favorite part of the holidays. Now that the hard
work and good times are behind us, take a look at the answers...
 


49% enjoyed spending with family and friends
18% liked taking time off or going on vacation
14% chose 'other'
11% couldn't wait until the holidays were over
9% picked gift-giving as their favorite holiday pastime

For those that chose other, comments included: 'increased business' 'celebrating the birth of Jesus Christ,' 'baking,' 'skiing' and 'getting real mail from family and friends!'

        gingerbreadman51

 
 
  TELL US YOUR THOUGHTS  

 

Small Business Boost
Tired of the current economy's effect on his small business customers nationwide, Andrew Field, Founder and CEO of PFL, took action. Field developed a small business stimulus proposal and sent it to U.S. Senator Max Baucus from Montana, chair of the Senate Finance Committee. Struck by its originality, Forbes.com featured the plan on its home page. Read the proposal  here, and tell us what you think below.

 1. Do you think this proposal is a viable solution for helping small businesses?       

     Yes
     No

   2. Any comments or suggested improvements?

             

                                           

    If you do not receive a confirmation page after clicking submit, please click here.

 markjan2

 
  In The News   
  PrintingForLess.com Goes Green with 100% Wind Power
PFL is excited to announce that we now purchase 100% of our electricity from renewable power sources. This means that every computer, printing press, folding machine and light PFL uses is powered by a nearby wind farm. "With our wind power, Forest Stewardship Council certification for responsible forest management, and other green activities, we are doing our part to preserve the environment while providing high-quality marketing materials that our customers can be proud of," says Andrew Field, PFL Founder and CEO.

Read the Press Release

Click here for more information on PFL's green initiatives.



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  Customer Rave of the Month   
 

A Perfect Ten
"Lindsey, Wes and Patrick - I received my order and am SOOOO incredibly happy with the work that you have done! It is exactly as I wanted it. Not only did the order turn out great but you all were super helpful and VERY prompt with getting back to me with any questions I had. I am extremely impressed with your company and am thankful for the work you did. You get a ten for sure!"

Aby Rinella
Wood River Young life
Haley, ID


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