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A lot of things are wonderful when fresh: A crisply folded newspaper before it's been read. Clothes right out of the dryer. A ripe apple plucked from a tree. January can make you feel the same way. Just trading a 2006 calendar for the 2007 model seems to open the way to endless possibilities and to a brand new year of resolution and opportunity.
Here at PFL, we're excited about 2007's potential for ourselves and for you. One of our resolutions is to deliver refreshingly remarkable customer experiences while providing printing and mailing solutions to meet your needs. What are your resolutions? |
In this issue:
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Marketing Tip: Test Your Marketing IQ |
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Design Tip: Fix Your Photos |
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In the News: Positive Word of Mouth |
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Rave of the Month: Beyond the Call of Duty | |
Marketing Tip
Test Your Marketing IQ
It's hard to quantify the effectiveness of a few handshakes and phone calls. That's why marketing is often regarded as a fuzzy art. However, it's also an expense, both in terms of time and money, and the consequences of failure can be disastrous. So the more precisely you can quantify your efforts -- or at least understand your marketing strengths and weaknesses -- the sooner you can make sure your marketing efforts are paying off in hard dollars. Take this test to figure out your marketing IQ.
Read the article
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Design Tip
Fix Your Photos
In your brochures and fliers, photographs are a great way to catch the eyes of potential customers. Yet not all photos are created equal. If the photos you're working with are too dark, too light, too blue, too green, and so on, you need these fundamental Photoshop tips.
Read the article
For more design inspiration, visit our creative services website at http://www.creativepro.com/. |
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In the News
Positive Word of Mouth
While anyone with money can buy advertising, positive word of mouth isn't bought -- it's earned. Few people understand that better than Andy Sernovitz, the president of the Word of Mouth Marketing Association. We're proud to say that Andy's new book, Word of Mouth Marketing: How Smart Companies Get People Talking, mentions PrintingForLess as an example of a company that gets people talking because of our "extraordinary customer service."
Read more about the book, an actionable guide for anyone looking to harness the power of word of mouth marketing:
Catch the excerpt here |
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Rave of the Month
Beyond the Call of Duty
To: Christen Shanafelt (Beartooth Team),
I am relatively new with PrintingForLess.com, but I just wanted to e-mail someone from management about the BEST service I have ever received from a printing company.
Chris has repeatedly kept me informed of the print job I submitted. Her care for detail and quality for my printing was beyond the call of duty.
I am confident that my future print needs will be taken care of thanks to her.
Please pass on this e-mail to Andrew S. Field, President and CEO, or anyone else who should know of her dedication to service.
Sincerely,
Mike
Photography by Mike Wooten
Phoenix, Arizona
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