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There's a Chinese Proverb that offers solid advice for any potential business owner: "Don't open a shop unless you like to smile." I would add to that, "…and unless you're willing to ask questions." If you're looking for a simple resolution for this year that can dramatically improve your business, try asking more questions - of your customers, partners, employees and friends. It's the only way to learn enough about someone and their needs and it's the best way to show that you care.

In this year's Printing Matters, our goal is to provide you with resources and ideas to help your printing and business shine. We look forward to finding out what questions you have and how our newsletters can help. Stay tuned for an upcoming survey on how we can improve our newsletters, or drop us a note anytime with your feedback and suggestions.

On behalf of all of us at PrintingForLess.com, here's to a prosperous and exciting New Year!

Kerie Hagler
Printing Matters Editor
www.printingforless.com

In this issue:

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Design Tips: Color Mode Know-How |
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The Art of Business: Tax Planning & Free Ads for Non-Profits |
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In the News: PFL's "Human Touch" - a Wall Street Journal Case Study |
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Rave of the Month: Dedication and Precision |
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Design Tips
Graphics Fundamentals: Distinguishing Color Modes

If you're new to Photoshop or graphic design in general, this short primer from Element K Journals tells you how to choose the right color mode to get the right results for your projects.

Read the article

For more info on working with color modes to prepare your piece for print, see our Design Hints page.

For more design inspiration, visit our creative services website at www.creativepro.com. |
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The Art of Business
Free Google Ads for Non-Profits

You may be able to reach more recipients and donors with your charitable message at no extra cost, thanks to Google's Grants program. The program provides at least 3 months of free ads for award recipients selected from qualifying 501(c)(3) non-profit organizations. For more details on the program and how to apply see:

Google Grants
Tax Planning for the New Year
It pays to pause for a little year-round tax planning now to save time and money later. This handy tax and financial planning calendar provides both tips and a timeline for tackling tax activities throughout the year.

Read the Article |
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In the News
PFL's Human Touch Profiled in the Wall Street Journal

Doing business on the Internet is often a balancing act between human and online interaction. The WSJ Startup Journal recently profiled PrintingForLess.com as a case study in how to strike the best balance to deliver a great customer experience.

Read the Story |
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Rave of the Month: Dedication and Precision
Dear Mustangs at PrintingForLess.com:

I am so grateful to you for your outstanding customer service, and precision to all printing requests in the recent Stationery order. The 4-color print quality is outstanding; the paper & trim accuracy, highly professional; the custom printing on back of the business card is a wonderful custom effect.

I appreciate PrintingForLess.com's speed and efficiency in production proofs, job delivery and follow through. All were outstanding. I appreciate the individual attention I received; precise attention to detail and PrintingForLess.com's commitment to maintaining superior print industry standards.

Thank you again for all your dedication to the printing profession and outstanding customer service. I look forward to more print jobs with you all in the future. Happy Holidays!

Irene Zevgolis
Z Design, Inc.
www.irenezdesign.com
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