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 They say "love don't cost a thing," but according to Valentine's Day statistics, it certainly does. In fact, The National Retail Federation's
recent survey revealed that
the upcoming holiday of romance is estimated to bring in approximately $15.7 billion in sales and maintain its spot as the number two holiday for consumer spending. So, what does this national buying frenzy mean for your business, and how can you capitalize on the spending spree? We all know that Valentine's Day is a bonanza for restaurants, jewelers, candy shops and florists, but other businesses can use the day to tell customers how much they're appreciated. Show your customers some love by sending them a yummy treat, customized greeting card or special offer. A personal contact on Valentine's Day, rather than at more traditional times of the year, will grab attention and
reinforce customer loyalty. Looking for more? Check out these tips from Entrepreneur.com to make your customers feel warm and fuzzy all year long.
This month's newsletter is loaded with useful business articles to help you earn and share your customers' love, clearly communicate your commitment to sustainability and choose the best fold for your next print job.
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in this issue: |
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Product Feature: Showcase Your Business with Full Color Catalogs |
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Marketing Tip: Marketing through Testimonials |
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Marketing Tip: Boost Your ROI with Direct Marketing |
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Business Tip: Win Over Difficult Customers |
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Business Tip: Is Your Business Ready for CRM? |
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Green Tip: 7 Ways to Communicate Your Commitment to Sustainability |
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Design Tip: Choosing the Best Fold for Your Next Print Job |
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Rave of the Month: Competing with the Big Guys |
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PRODUCT FEATURE |
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Showcase Your Business with Full Color Catalogs
Customers demand information, and detailed product catalogs and booklets can help to generate orders by filling that need. Choose from our standard 5 1/2 x 8 1/2 catalog or the ever-popular 8 1/2 x 11 catalog
(additional custom sizes also available). We also offer a variety of papers, formats, bindings and custom finishing effects to ensure you create a design that is unique to your business objectives.
We can also mail your catalogs directly to your customers and prospects. See our Mailing Services Guide for details on how we can save you time and money on your direct mail catalog project.
Catalog Info and Pricing
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Marketing TIPs |
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Share the Love: Marketing Through Testimonials
If you are looking for an affordable way to attract and obtain new customers, integrating customer love letters into your marketing plan is a great start. According to StartupNation, positive, believable testimonials from real-life customers are proof to buyers that you are worthy of their business.
Read the Article
Boost Your ROI with Direct Marketing
Direct marketing provides a unique range of benefits, including flexibility, targetability, quick delivery, and most importantly, the ability to measure results. And according to the DMA report "The Power of Direct Marketing," it works. The report states that, in 2010, every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.
Learn More
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Business TIpS |
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Win Over Difficult Customers
Eventually, all business owners have to deal with a customer who is ready for a battle. When faced with this situation, should you fight back or submit? Well, according to this BusinessWeek.com blog post, the answer may be neither. Read on to find out the best way to extinguish a fiery customer conversation.
Read the Article
Is Your Business Ready for CRM?
If you are a business that routinely manages interactions with leads, customers and sales prospects, then you've probably at least considered adding CRM technology or implementing CRM practices into your business. Not sure if it's the right time? Check out this short list of questions from StarterSucess to help you decide if your business is ready for a CRM solution.
Read More
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GREEn TIp |
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7 Ways to Communicate Your Commitment to Sustainability
Incorporating green practices into your business is an important step. But it is equally important to communicate your commitment internally among your team, and externally to your business partners, suppliers, customers and other stakeholders. In this article from Small Business Trends, they provide insight into how you can clearly and consistently convey your company's sustainability stance.
Read the Article
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DESIGN TIp |
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Choosing the Best Fold for Your Next Print Job
When designing for print, there are several unique factors that need to be considered, including what type of fold is right for your project. According to this article from CreativePro.com, the answer relies on a mix of elimination, organization and instinct.
Read the Article
CreativePro.com, a
service of PrintingForLess.com, delivers news and how tos on products and services creative professionals use to get their work done better and faster. Sign up for a FREE email newsletter here
. CreativePro.com is where creatives go to know! |
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Customer Rave of the Month |
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Competing with the Big Guys
A small marketing budget doesn't have to mean ho-hum printed materials. In this video from PFL customer Bob Lilley, he reveals how PFL's high quality, full color marketing materials help him present a professional company image without breaking the bank.
Watch the Video |
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PFL.com Links: Home |
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