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february 2010 800.930.70 57 | |
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 Wouldn't it be nice if every marketing initiative you tried provided your prospects with the confidence they needed to give your product or service a try, and cost you nothing? Therein lies the power of 'Word of Mouth Marketing.' According to
Andy Sernovitz WOM guru and author of Word of Mouth Marketing: How Smart Companies Get People Talking, WOM is all about providing an experience so amazing that your customers can't help but tell others. It starts with giving people a reason to talk about you. What is unique, smart, silly, fresh, cool, or attention-grabbing about you? Is your message worth spreading?
The next step is to make it easy for the conversation to take place. This involves giving your raving fans the right tools to spread the word, and then joining the conversation yourself. Social media platforms like Facebook, Twitter, LinkedIn, and YouTube have dramatically changed how far and how fast messages can travel, so it's important to stay engaged with what people are saying about you, and then assist them in spreading the message further and faster. Visit
Gaspedal or WOMMA for more practical, hands-on tips for building buzz. Also, check out PFL's
recent blog post to learn the 5 T's of Word of Mouth Marketing.
This month, we're highlighting a super-sized new product, providing a handy toolkit to help you navigate the murky waters of social media, and introducing the first of a 3-part educational series on making email and direct mail work for you.
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in this issue: |
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You Asked For It: Go Big and Bold with Banners and Posters |
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Marketing Tip: 30 Tips for Using Social Media in Your Business |
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Marketing Tip: Guerrillas Use Word of Mouth Marketing |
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Designer's Corner: Type on a Path in InDesign |
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January Survey Results: Role of Email Marketing |
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We Want to Know: What's Your Word of Mouth Reach? |
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In the News: Using Email and Direct Mail in Harmony |
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Rave of the Month: Spreading the Love One Beat at a Time |
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you asked for it |
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Go Big and Bold With Banners and Posters
Super-size your message with our high quality custom banners and posters in a variety of sizes. These banners are great for trade shows, sporting events, store fronts, and grand openings. They come printed on your choice of vinyl or thick photo gloss paper.
Banner Info and Pricing |
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marketing Tip |
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30 Tips For Using Social Media in Your Business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his or her hands. Here's Inc.com's comprehensive social media cheat sheet for a time-strapped entrepreneur.
Read the Article
Guerrillas Use Word of Mouth Marketing
Is your message, product or service worth talking about? We certainly hope so, because a recent study from emarketing.com concluded that 53% of online traffic comes from recommendations made by family members or friends. This confirms what guerrilla marketers have always known: positive word-of-mouth "buzz" is the best advertising money can't buy. In this article from Entrepreneur.com, you'll get some actionable ideas for how you can incorporate word of mouth marketing into your company's growth plan.
Read the Article
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Designer's Corner |
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How To: Type on a Path in InDesign
When we think of type, we usually think of words written out in a straight line. But sometimes you may want or need to break the ranks and make that type follow a circle, an s-curve or even a spiral. In this article from CreativePro.com, you'll learn how to make your type follow the twists and turns of your design.
Read the Article
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here
. CreativePro.com is where creatives go to know!
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january survey Results |
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Role of Email Marketing
Email marketing can be a very effective medium for keeping in touch with prospects and clients. In last month's newsletter we asked what role email marketing plays in your business. Not surprisingly, the overwhelming majority
(94.2%) do use email to market your products or services.
When asked what types of communications you send out through email, 44% said newsletters, 15% answered content-related email like articles or whitepapers, 28% said offers, and 13% chose other.
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we want to know |
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In the News |
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Using Email & Direct Mail in Harmony: A 3-Part Educational Series
It's time to think about marketing your business in a whole new way. The days of isolated direct mail campaigns or one-off email blasts are long gone. To get the maximum impact and really drive sales, consider running an integrated marketing campaign that includes both direct mail and email working together. PrintingForLess.com has partnered with leading email service provider
Constant Contact and would like to introduce our 3-part educational series on how to use direct mail and email in harmony. In our series, we'll cover list management & growth, getting the creative right, and ideas for executing your next campaign.
Educational Series Part 1: Building a Quality List
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Customer Rave of the Month |
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Spreading the Love One Beat at a Time
We love when we make a customer so happy that they can't help but sing about it (or in this case enlist their children to do the job for them). Julia Bright at The Boppy Company
recently sent us a video testimonial that might be the debut of the next Grammy award winner.
Watch the Video |
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PFL.com Links: Home | Request a Quote
| Help Center | FAQ |
About Us | Request Printing Samples |
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We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a referral discount by joining our Referral Program.
If you have questions or suggestions, simply reply to this email or send them to
reply@email.printingforless.com.
PrintingForLess.com
Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery,
Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-7057. Copyright © 2010 PrintingForLess.com, Inc. All rights reserved. |
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