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 You've probably heard it before - it costs seven times more to find a new customer than it does to retain an old one. Most of us know that making yourself indispensable to loyal customers is critical to growing your business. In fact, according to this
Small Business Trends article,
a healthy focus on customer retention leads to a perfect business ecosystem because not only will you gain more business from existing customers, but those happy customers will tell others.
This month, we're celebrating loyal customers and providing tips to keep yours coming back for more.
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in this issue: |
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Product Feature: Eco-conscious Printing Options |
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Marketing Tip: How to Recover Lost Customers |
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Marketing Tip: What Influences a Customer's Purchase? |
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In the News: Sign Up For PFL's Online Services Webinar! |
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Design Tip: So You Think You Know Photoshop? |
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Rave of the Month: Worry Free Printing |
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PRODUCT FEATURE |
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Go Green with PFL's Eco-friendly Printing Options
Here at PFL, we make every effort to provide our customers with quality marketing pieces you can be proud of and feel good about. As a result, we offer an array of environmentally-friendly printing options to suit your business and your conscious. From recycled paper stocks to soy-based inks and water-based coatings, we strive to offer sensible alternatives that help sustain the environment.
Learn More
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MARKETING TIP |
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How to Recover Lost Customers
Sales professionals know that selling to existing customers is easier than acquiring new ones. But, according to this BNET article, what's less well-known is that selling to former customers is also easier.
Read the Article
What Influences a Customer's Purchase?
A recent
national study
commissioned by Google on how "the changing world of media is influencing shoppers as they move along the path to purchase," shows that shoppers are digging up more information from more sources before they buy. The study, featured in The Print Council's
Print in the Mix newsletter reveals TV, direct mail and newspaper as the top marketing influencers.
Read the Article
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In THe News |
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Can't Miss Webinar: "Build a Profitable Website"
These days, growing your business involves an effective online strategy in conjunction with your print advertising. That's where a money-making website comes into play. Find out "how to build a profitable website" with PFL's free online services webinar on August 24.
Register Now
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DESIGN TIp |
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So You Think You Know Photoshop?
The new features in Photoshop CS5 have obscure--but handy--uses you probably haven't explored. In this article from CreativePro.com, they'll test your expertise and teach you how to unearth the hidden gems.
Read the Article
CreativePro.com, a
service of PrintingForLess.com, delivers news and how to's on products and services creative professionals use to get their work done better and faster. Sign up for a FREE email newsletter here
. CreativePro.com is where creatives go to know! |
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Customer Rave of the Month |
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Worry Free Printing
"The bookmarks arrived quickly and in good form. I printed one of the bookmarks locally last year and wasn't pleased at all. So I returned to your shop knowing that I didn't have to worry about the quality of paper, color, resolution and the like. No suggestions for improvement, just a thank you."
Elizabeth Crawford
ORIGINS
Minneapolis, MN
Read more of our customer testimonials here
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PFL.com Links: Home |
Request a Quote | FAQ | About Us |
Customer Raves | myPFL Log In |
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 We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a  referral discount by joining our Referral Program
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If you have questions or suggestions, simply reply to this email or send them to reply@email.printingforless.com.
PrintingForLess.com - Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery, Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-6040. Copyright © 2011 PrintingForLess.com, Inc. All rights reserved. | |
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