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August 2009                                                                         800.930.6040
 
   


waiter3-796094"We see our customers as invited guests to a party, and we are the hosts. It's our job to make every important aspect of the customer experience a little better." - Jeff Bezos, Amazon.com

We've heard it time and time again-- it's important to provide good customer service. But it seems that good customer service has become table stakes in today's marketplace. It's just not enough anymore. In order to differentiate yourself, it's essential to take it up a notch and focus on improving the overall customer "experience." The customer experience involves every single interaction a customer has with your company - from the first phone call or email to putting a great product into their hands, on time and with a smile. Improving the customer experience means looking for ways to deliver remarkable interactions at every touch point and empowering employees to say 'yes.' By laying out the red carpet for your customers instead of just focusing on sales, you'll re-energize your employees and motivate them to think of creative ways to make each customer experience unique.

This month, we're featuring tips for developing customer service dynamos, design direction to help you customize your Twitter page, and a free registration offer you don't want to miss.

 

   
 
  in this issue:
 Product of the Month: Polish Your Look With Presentation Folders
 Marketing Tip: Creating Customer Service Dynamos
 Designer's Corner: Design a Unique Twitter Background
 July Survey Results: What's Your Summer IQ?
 We Want to Know
 In the News: Free Tickets to Print '09
 Rave of the Month: Let Me Count the Ways

 
 
  product of the month  
 

Polish Your Look with Presentation Folders
Looking to present your promotional materials in style? Glossy presentation folders are perfect for organizing proposals, press kits, company literature, conference handouts, and more. Presentation folders come printed on 120# Gloss Cover Stock and are available with one or two 4-inch pockets, with or without business card slits.

Presentation Folder Pricing

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  Marketing Tip  
 

Creating Customer Service Dynamos
Everyone knows that good customer service is key to customer loyalty. But truly customer-focused businesses deliver outstanding service from the inside out. The key is to get your employees to come up with their own ideas for delighting customers and empowering them to implement them. Learn more tips for turning your employees into custom service pros in this article from Entrepreneur.com

Read the Article

 


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  Designer's Corner   
  

Design a Unique Twitter Background
Using Twitter to spread the word about your business has become a must-have marketing strategy. And while most of us spend the majority of our time learning what, when and how to tweet, we should also pay attention to what our Twitter page looks like. In this tutorial from CreativePro.com, you'll learn four simple tips for making your Twitter page stand out (in a good way!)

Read the Article


CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here .  CreativePro.com is where creatives go to know!  

 


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  JuLY survey Results  

What's Your Summer IQ?
Last month we put your summer knowledge to the test with a fun and zany trivia quiz. The results speak for themselves. Correct answers are highlighted in blue below.

 


What is another name for "flip flops"? 
47% - Skippers;  42% - Tosies;  8% - Jandals2% - Stripers

Which of the following is not a kind of frozen dessert?
95% Sherpa; 2% Gelato;  2% Sorbet;  1% Sherbert

Wearing a sunscreen with a SPF of 15 means you can do what?
45% - Stay in the sun 15 times longer than without it28% Protect 15% of your skin when in the sun;  23% Sunbathe for 15 minutes;  4% Reapply the sunscreen after 15 minutes

If you are on a summer hike, what is one way to recognize poison ivy?
85% Three leaves in a cluster9% Reddish leaves;  6% Notches in the leaves;  0% Red berries on the leaves

How do dogs cool off in the summer?
95% Pant; 3% Sweat; 
2% Sleep;  0% Wag their tails



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  we want to know  
 

Part of investing in the customer experience is providing valuable content that your customers can use to be more successful. To that end, PFL is composing some articles/whitepapers and are curious to know what you would like to learn more about.
 

    1. Which of the following topics interest you the most? (please select your top three)

Transforming Ho-Hum Print Materials with Photoshop

When is Free Really Free? (Will highlight free design resources
and tips for keeping your business safe by avoiding copyright infringement)

Prepping Photos For Printing

Savvy Social Networking to Help Your Business

Marketing & Design for a Successful Print Project

Marketing Yourself for Success



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  in the news  

Free Tickets to Print '09
If you always wanted to see how your projects are actually produced by your printer, this is your chance to indulge your inner print geek. Print '09 is the year's largest, most comprehensive global exhibition for the graphic communications industry. As an exhibitor at Print '09, PFL wants to throw an amazing deal your way. For a limited time only, we are offering FREE tickets to the show (a $40 value), being held September 11 - 16, 2009 in Chicago. With over 90 seminars, special events & presentations, and exhibitors demonstrating all the latest print technologies and solutions, this is a show you don't want to miss. Don't be shy: even if you aren't yet a PFL customer, take us up on this offer, then drop by Booth 6860 to say hi.

Register Now

 




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  Customer Rave of the Month   
 

Let Me Count the Ways
"I love doing business with PrintingForLess. You deliver clear and crisp printed communications at great prices. Your staff makes it easy to do business; they turn the seemingly difficult into the easily delivered. These are the reasons we keep coming back to PFL."

John Bouyea
Stenbock & Everson
Aurora, OR


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