August 2008

Let the games begin! Whether you're a basketball fan, love gymnastics or can't get enough of synchronized swimming, the much-anticipated arrival of the 2008 Summer Olympic Games  will keep many of us glued to our screens this month. A symbol of hope and unity, the Olympic Games represent more than a healthy competition and the patriotic spirit of people from around the world. They are also the perfect opportunity to market your business in fun and creative ways. Use the event as a platform for your next promotion to help drum up summer business. Try offering a 5% discount for every medal your country wins in a particular sport or give a price break when your favorite athlete or team breaks a record. 

In this issue:

	Business Tip: 8 Secrets to Running a Gold Medal Business
	Marketing Tip: Marketing Misconceptions to Avoid
	Designer's Corner: Convert a File, Any File
	Designer's Corner: Transform a Busy Photo into a Strong Silhouette
	In the News: PFL Helps Politicians Spread Campaign Messages Fast
	Rave of the Month: A Winning Combination

8 Secrets to Running a Gold Medal Business
What can the Olympics teach you about running a successful company? Stretching beyond your limits, focusing on your goals and executing plans are just some of the parallels. Find valuable advice from a panel of Olympians-turned-business owners in this slideshow from Inc.com.

Read the Article

Marketing Tip 

Marketing Misconceptions to Aviod
If you think marketing is a luxury in a down economy, think again. In this article from Entrepreneur.com, you'll find the truth about some common marketing lies-and their consequences.

Read the Article

Convert a File, Any File
No need to buy every application under the sun to tackle file conversion. With this article from CreativePro.com, you'll learn how to repurpose obscure file types and open them with ease.

Read the Article


Transform a Busy Photo Into a Strong Silhouette Silhouettes can be an essential part of a clean, minimilistic Web or print design. If you have the drawing skills, you can whip up your own silhouettes from scratch. But if drawing isn't your forte, you can still get in the game - just begin with a photograph and trace it! This article from Creativepro.com gives you a step-by-step process on using Illustrator to turn photos into a lifelike silhouettes.

Read the Article

In the News

Rave of the Month

A Winning Combination

"Thank you very much for the professional job you did in publishing my campaign brochures and mailing them to the citizens of Park County. All of you did a great job in making my campaign a winner." 

   Marty Malone

www.electmartymalone.com

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