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Anton,
 The mere thought of outbound sales calls (especially cold calling) can cause some employees to start wringing their hands and others to head for the hills. And who can blame them? The possibility of rejection is never as assured or as immediate as when you talk to someone who thinks of you
only as an interruption to their busy day. Yet making telephone contact with customers and prospects is essential to following up on leads, driving sales, and building relationships.
Fortunately, sales calls don't have to be pushy or fake. Try using them as an opportunity to fill your customers' needs by asking great questions. To increase effectiveness, you may want to build them into your sales cycle or lead nurturing campaign, and tie measurable performance goals to their success. Also, try warming them up with a targeted direct mailing or email. An integrated marketing campaign can help boost customer receptiveness and help your sales team be more successful. Learn to master the art of cold calling with
these tips from American Express Open Forum
This month's newsletter features an article to help you identify your sales personality, a juicy partner offer and the latest in business news.
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in this issue: |
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Product Feature: Pack a Promotional Punch with Postcards |
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Sales Tip: Are You a Schmoozer or a Closer? |
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Marketing Tip: Why Social Media is a Lot Like High School |
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Partner Offer: Save 10% on Photos.com Images |
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In the News: Direct Mail on the Rise in 2011 |
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In the News: Small Businesses on the Up and Up |
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Design Tip: Drop 20 Pounds with InDesign |
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Rave of the Month: Going the Extra Mile |
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PRODUCT FEATURE |
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Pack a Promotional Punch with Postcards
Postcards are the perfect print medium for promoting a special offer, upcoming event or new product. Inexpensive to print and mail, they give you the ability to hit the right list, with the right offer, at the right time--without breaking the bank. PFL is your one-stop shop for your next direct mail campaign - we offer one or two-sided postcards in six popular sizes, as well as complete mailing services.
Postcard Info & Pricing
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Sales & Marketing TIPs |
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Are You a Schmoozer or a Closer?
We all know that great salespeople are hard to find. They usually possess certain characteristics that make wheeling and dealing seem easy. But that doesn't mean all salespeople have the same selling style. This article from Inc.com
breaks down the two most common types of salespeople - schmoozers and closers - and why your company needs both to succeed.
Read the Article
Why Social Media is a Lot Like High School
According to this SmartBlog, learning to master social media is a lot like learning to fit in during high school. It all comes down to positioning yourself the right way, sharing your knowledge, learning the lingo and joining extracurricular activities. Read this article to learn how to go from a social media introvert to the "cool kid" in class.
Read the Article
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Partner Offer |
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Save 10% on Photos.com Images
Need a great looking photo for your brochure, ad, logo or direct mail? Photos.com, a division of Getty Images, is offering a 10% discount on all products through May 21st. Choose from 2.6 million royalty-free stock photos and illustrations - available as single images, image packs or subscriptions. Prices start as low as $1.99 for single images. At checkout, use promo code W6WPC46N.
Browse Photos
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In THe News |
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Direct Mail on the Rise in 2011
A recent analysis from the marketing consulting firm
Winterberry Group
shows a positive outlook for direct channels in 2011. The data, which was recently featured in Print in the Mix, shows that spending is expected to increase 5.8% in 2011, to $47 billions dollars.
Learn More
Small Businesses on the Up and Up
According to Small Business Trends, the results of Intuit's
Small Business Employment Index
for March shows that small firms created about 50,000 new jobs in March. That's a 0.2 percent increase from February's reading but it's also an annual growth rate of nearly 3 percent. Even better, Intuit notes that small businesses have created 820,000 new jobs since the labor market started recovering in October 2009.
Read the Article
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DESIGN TIp |
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Drop 20 Pounds with InDesign
Are your InDesign files so full of junk that they're clogging your printer? Slowing down your processor? Taking more than their share of hard drive space? In this CreativePro.com article, they'll show you how to make them slim, svelte, and ready to jog all the way to your printer or screen.
Read the Article
CreativePro.com, a
service of PrintingForLess.com, delivers news and how to's on products and services creative professionals use to get their work done better and faster. Sign up for a FREE email newsletter here
. CreativePro.com is where creatives go to know! |
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Customer Rave of the Month |
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Going the Extra Mile
As an event planner for Wonderful Weddings & Events, Nadira Brown understands the importance of making a great first impression. In her recent video submission, she highlights how the PFL Red Team expertly guided her through the design and print process, resulting in beautiful business cards that she can proudly hand out to clients.
Watch the Video |
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PFL.com Links: Home |
Request a Quote | FAQ | About Us |
Customer Raves | myPFL Log In |
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Call us toll-free at 800-930-6040. Copyright © 2011 PrintingForLess.com, Inc. All rights reserved. | |
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