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April 2009                                                     
 
   

duster5New ideas and opportunities are constantly crossing our desks and entering our minds. Unfortunately, we often don't have the time or resources to implement them all. As a result, we usually just pick a few major initiatives to focus on and dump the others into our ever-growing list of someday-maybes and rarely, if ever, look at them again. Well, now might be the perfect time to do a little spring cleaning by dusting off your old business ideas to see if they still shine.

Start by tossing the not-ever-gonna-happen ideas and those that don't make sense for your business anymore. Then sort through the remaining initiatives and prioritize them by importance. Which ones will get you closer to your ultimate business goals? Are there any quick-hits you can easily accomplish? While you can't tackle all of the ideas at once, you can set up a long-term plan to ensure the good ones don't fall off the radar. By doing a thorough clean-sweep of your idea list this spring, you'll glide into summer refreshed, re-energized and rejuvenated.

This month, we're highlighting a cost-effective direct mail product, tips for increasing response rate and the results of last month's social networking survey.

 

   
 
  in this issue:
 Product of the Month: Pack a Promotional Punch with Postcards
 Marketing Tip: 5 Ways to Turbocharge Your Marketing Materials
 Designer's Corner: How to Choose Color Everybody Likes
 Business Tip: 12 Cool Small Business Tools
 Business Tip: BizFilings Chooses Sweepstakes Winner
 March Survey Results: Are You a Social Butterfly?
 We Want to Know: Dedicated to Direct Mail?
 Rave of the Month: "Like Having Captain Sully at the Controls"

 
 
  product of the month  
 

Pack a Promotional Punch with Postcards
Thinking about doing a direct mail campaign to promote a special offer, upcoming event or new product? Full color postcards are the perfect medium. Inexpensive to mail and print, postcards give you the ability to hit the right list, with the right offer, at the right time---without breaking the bank. 

PFL is your one-stop shop for your next direct mail campaign. Not only can we print your cards, we can also mail them to your list of customers or prospects, or provide a list for you. PFL offers one or two-sided postcards in six popular sizes and three different high-quality cover stocks, as well as a full line of additional products perfect for mailing. 
  
Postcard Pricing 

Click here or call 1-800-930-7064 for more information on mailing services.

 


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  Marketing Tip  
 

5 Easy Ways to Turbocharge Your Marketing Materials
Do your marketing materials grab prospects by the eyeballs and convince them to take action right now? If you've ever developed an ad, brochure, sales letter or website - and gotten little or no response - the answer is probably no. Find out how to hit the mark when it comes to direct marketing content in this article from StartupNation.com

 Read the Article

 

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  Designer's Corner   
  

How to Choose Colors Everybody Likes
Ever wonder why we perceive that some colors go well together and others don't? In this article from CreativePro.com, you'll find a time-tested formula that can help you pick color combinations with mass appeal.

Read the Article


CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here. Creativepro.com is where creatives go to know!

 

  
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  BUSINESS TIp  

12 Cool Web Tools for Small Businesses
Demandbase lets you know when those valuable customers are knocking at your virtual door. LuckyCal aims to make it easier to meet up with colleagues or business contacts. Fonolo.com enables you to cut through the automated customer service phone trees. Learn about these services and more in Inc.com's article on the 12 best web tools for small businesses.

Read the Article


BizFilings Chooses Sweepstakes Winner
PFL recently sponsored the BizFilings giveaway to award one lucky entrepreneur $1,000 in printing credit from PFL to help grow their business. And the winner is...James Rudisill from SwimFast LLC in Pennsylvania. Congratulations James!

 


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  March survey Results  
 

Are You a Social Butterfly?
In last month's survey, we inquired about  the role that social networking plays in your businesses' marketing plans. The majority of you (79.3%) utilize social networking in your business. Of those that use social networking, Facebook is the most widely-used site with nearly 30% taking advantage of it, while 28% use LinkedIn, 16% participate in blogging, 11.3% like to Tweet, 5% use MySpace and 9.5% are involved in other social networking platforms.                                                                   

                     

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  we want to know  
 

Dedicated to Direct Mail?
Direct mail can be one of the most flexible, targeted, and measurable forms of advertising.
We want to know how many of you are taking advantage of this effective medium, and
if so, what formats are you using and why?

    1. Do you currently use direct mail?
Yes
No

2. What do you use direct mail for? (check all that apply)
Acquire new customers
Retain existing customers
Build brand awareness

3. What direct mail formats do you use? (check all that apply)
Letters (#10, oversized, etc.)
Postcards
Self-mailers (newsletters, brochures, etc.)
Catalogs
Packages (dimensional)
Other 
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If you do not receive a confirmation page after clicking submit, please click here.

 
  Customer Rave of the Month   
 

Like Having Captain Sully at the Controls
"Thanks, you guys are great! On projects with critical press requirements like this, my mind is always at ease knowing PFL is on the job. Printing with PFL is like having Captain Sully at the controls. Thanks for the great service.

Edmund Izbickas
Studio Izbickas
Westwood, MA

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