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"We are thrilled with our printed brochures and wanted to thank you for the splendid work printing and folding this mailer. The printed pieces look great, the color matching is accurate, the paper weight and sheen couldn't be more impressive."
Eric Shawn, President
Shawn, Co.
Simi Valley, CA
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Need some convincing?
Why is DIRECT MAIL one of the most effective ways to communicate with your customers?
Because it works.
Your creative has 3 seconds to gain the prospects attention, then 12 seconds for
Make It Count!

Print Provides an Opportunity to Differentiate

  • The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
  • According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
  • A survey by Print in The Mix found 79% of consumers act on a brand's direct mail piece immediately

Print is Viewed as Trustworthy

  • According to a Print In the Mix survey, 56% of respondents say they found printed material to be the 'most trustworthy' of media channels.
  • The same survey found that nearly half of the respondents said they've retained a direct mail piece for future reference, and 17% regularly do so.
  • A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.

Print Helps to Connect the Online & Offline Worlds

  • Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
  • Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
  • Websites supported by catalogs yield 163% more revenue than those not supported by catalogs.
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