We have all seen them - whether at a favorite deli, restaurant, a bank, when we check into a hotel or at a yearly tradeshow-the ubiquitous table tent. That tasty dinner special you just ate might have been first noticed on one as you sat at your table. Sometimes called a sign display, this three-dimensional piece is an effective marketing tool. Table tents are most commonly used at restaurants to promote or highlight dinner, dessert or drink specials, but the table tent has a multitude of uses in other industries as well. Let's look at some of elements of an effective table tent when being used to promote your business and keep your customers coming back for more.
- A Picture is worth a thousand words. Using high quality photos on your table tent is an effective way to capture the attention of patrons and customers. A realistic-looking photo of your famous appetizer or juicy BBQ special will leave your guests wanting more.
- What did you say? Don't forget the copy! That picture may stop your potential customer long enough to linger, but reel them in with concise, bold headlines. Keep it short and sweet, and make it irresistible to them. We all like a glossy photo of delicious dessert, and when we see it is the nightly special, AND homemade, who is going to say no?.
- No time for hide-and-seek. In real estate, it is all about location, location, location. It is no different with your table tent, and where it is showcased can be as important as the design. No one will seek out that dinner special, low interest rate or one-time seminar if they can't see it easily and quickly.
Position your most profitable offerings or latest special prominently in the center of the table, or on the front of the counter or display area. Additionally, the location of your company name on your table tent is important. Feature it along with your special and that great image to build brand recognition.
Common Industries for Table Tent Marketing
While table tents are most commonly used in the service industry for advertising in restaurants, bars and nightclubs, don't overlook their usefulness in many other areas. These include:
- Tradeshows
- Conferences
- Special drawings or contests
- Cafés and coffee shops
- Hotels and convention centers
- Gyms and health clubs
- Year-at-a-glance calendars (with your company name)
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- Salons and spas
- Banks
- Real estate offices
- Seminar announcements
- Physicians and dentists offices
- Visitor centers
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As you can see, the potential uses for table tents in your marketing tool kit are nearly limitless. Numerous sizes and configurations allow you to customize them to fit your objectives. They also have a unique look and are easy to distribute, allowing you to place them nearly anywhere customers may see them, whether walking by or seated. Combined with your other marketing pieces such as flyers, brochures and postcards, an eye-catching, well-positioned table tent gives your business a three-dimensional edge over your competition. Are you ready to start getting noticed with table tents?
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