Make Your Brand Stick: Post-it® Notes Marketing & Design
Picture a day in the life of your customer or prospect. Think of all the things that they need to write down throughout the course of their busy schedule - names, phone numbers, addresses, reminders…the list is endless. And where do they turn? To their handy pad of post-it notes. Post-it
® Notes (often called post-it's, sticky notes, stickies, postit, sticky pads, desktop post it notes, or postits) are one of the most widely-used office products around. Yet most businesses ignore the marketing potential of these little mini billboards.
Pack a Promotional Punch with Post-it® Notes
Full color, customized Post-it
® Notes are the perfect marketing tool for promoting your brand over a long period of time. Just think of the accumulative impact you can make by printing your business name and logo on something as popular as post-it notes. Every time one is torn off and stuck to various surfaces in the working environment, you are spreading the word about your company's products or services. Branded post-it notes are cost-effective and will help to keep your company in the forefront of customers' minds whenever they are using them.
Handy Handouts
Not only are Post-it
® Notes effective at marketing, they are also handy so your customers and prospects will appreciate it when they receive them. There are no limits to what you can do with your custom post-its once you have them. Consider the following uses:
- Distribute your personalized post-it notes during sales calls
- Give them to clients who come visit your store
- Hand them out at tradeshows or conventions
- Use them whenever including a personal message to prospects or clients to reinforce branding
- Include them in your next direct mail package
Design for Function…and Fun
The options for customizing your post-it notes to showcase your business are endless. Post-it
® Notes come in a variety of different sizes and sheet counts, and can be designed to fit your brand and marketing objectives. When designing your Post-it
® Notes, there are a couple of things to keep in mind:
- Brand them - be sure to incorporate your branding by including your logo, company name, or contact information. Keep your logo small or use a watermark if you are looking to cover more real estate.
- Function first - make sure that your design features don't take up the entire post-it note and use colors that make it possible for the user's message to be visible.
- Keep it simple - be subtle when it comes to font type, character size and position. Your design shouldn't overwhelm the user, but gently remind them that you are there whenever they are ready.
It's also important to lay out your post-it note correctly for printing. Use the handy layout template with easy instructions to ensure a perfect print job.
Although post-it notes may seem like just a simple office tool, their marketing power is real and ready to be harnessed. Use these sticky staples wisely and you will reap the branding benefits!
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