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SEPTEMBER 2008
 
   


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In a difficult economy, when small businesses have trouble finding capital, health insurance and nearly everything else, there is one element of business success that can still be achieved at a reasonable cost: innovation. Despite the downturn, smart companies are putting more effort into research and development, idea generation, and continuous improvement, allowing them to not only survive, but thrive. Innovation doesn't have to include a ground-breaking idea or total business model overhaul. Maybe it's adding a new product offering, focusing on an untapped niche market, or something as simple as redesigning your email newsletter (by the way, how do you like our new look?).

In this month's new-and-improved issue, you'll find useful tips to help drive innovation and generate more revenue in any economic climate.

   
 
  in this issue:
   You Asked For It: PFL Now Offers Carbonless Forms
   Marketing Tip: Practice Makes Perfect
   Marketing Tip: (Almost) Endless Summer
   Designer's Corner: Rejuvenate Your Design Skills
   In The News: Creating Remarkable Interactions
   Rave of the Month: A Rare Combo
 
         
 
  YOU ASKED FOR IT   
  PFL Now Offers Carbonless Forms
Great News! We've just added carbonless forms to our growing list of products, making PFL your one-stop-shop for all of your printing needs. Carbonless forms are perfect for sales receipts, invoice statements or work orders. We offer a variety of options on our forms, including 2-part or 3-part carbonless paper stock, custom sizes, and several color combinations. Just give the Ranger Team a call at 1-800-930-7060 and we'll help you find whatever you need.

Request a Quote


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  Marketing Tip   
  Practice Makes Perfect - 10 Secrets to Leading Innovation
Listening to your customers, maintaining a culture of change, and loving what you do are just a few characteristics that leading innovators have in common. Find out how to drive innovation within your company and inspire others to start thinking outside the box in this article from Entrepreneur.com.

Read the Article


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  (Almost) Endless Summer
Every business has its peak season and its slow periods, but if you are a company that sells goods and services related to one particular time of the year, you know you only have a narrow window to get your customers' attention, feed them information, and close sales. And what about marketing during the slow season? In this article, Inc.com points us to some creative tactics to help generate more off-season revenue.

Read the Article


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  Designer's Corner   
  Rejuvenate Your Design Skills - With Our Help!
If you're looking to get your creative juices flowing, consider attending the Creative Suite Conference on October 13-15 in Orlando, FL. The conference is the premier event for designers using Adobe Creative Suite, with in-depth sessions covering print-based, web, and mobile workflows, as well as XML and cross-media solutions from world-renowned experts.

And as a thank you to our valued customers, PFL is offering $75 off the registration fee! Use promo code CPTTOWCS08 when registering for the event.

Learn More


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  In The News   
  Creating Remarkable Experiences
"Live with Jay" radio host Jay Liebenguth recently made a quick stop here at PrintingForLess.com on his mystery tour across the U.S., where he is interviewing business leaders to find out about their businesses and the tools they use to succeed. During his visit to PFL, he interviewed Founder and CEO Andrew Field to discuss PFL's commitment to customer satisfaction.

Read the Blog Post


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  Rave of the Month   
  A Rare Combo
"Leo - Many thanks to you, Dawn, and the entire PrintingForLess team for a GREAT finished product and excellent buying experience. My anniversary announcements turned out beautifully, and arrived exactly on schedule. It's rare to have great technology, a user-friendly website-and knowledgeable, caring human beings available on the phone as well. Your follow-up is also appreciated. Nice work!"

Peter Lesser
Law Offices of Peter J. Lesser


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