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OCTOBER 2008                                                     
 
   


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When the economy gets rough, some companies circle the wagon and cut back on their marketing activities. Other businesses view the slowdown as an opportunity to gain market share and pour gas on their marketing efforts. 

If you are in the latter group, we want to hear from you! PFL is holding an Economic Stimulus Contest to help our small and mid-sized business customers overcome the slowdown by giving away $1,000 in FREE printing! Entering is easy and only takes a few minutes. Simply provide your most innovative marketing strategies for turning the economic downturn into an opportunity. The entrant with the most creative and innovate submission will receive $1,000 in free printing to help grow your business!

Click here to learn more or submit your ideas

Along with launching our Economic Stimulus Contest, in this month's newsletter we're including a quick survey to help us learn how the economy is affecting your business. Plus, we'll introduce you to PFL's new printing blog and share some ideas for commemorating National Customer Service Week.

   
 
  in this issue:
 You Asked For It: PFL Launches Printing Blog                                                                                                  
 Marketing Tip: Celebrate National Customer Service Week
 Marketing Tip: Recession or Opportunity
 Designer's Corner: Become a Master of InDesign
 We Want to Know: How has the economy affected your business?
 Customer Rave of the Month: Printing Magic
 
         
 
  YOU ASKED FOR IT   
  Soup's On: PFL Launches Printing Blog
Get great advice, useful information and valuable resources on PFL's recently-launched blog Print Soup. Here, you'll find a dynamic community space dedicated to helping small and medium-sized businesses navigate through the complicated world of printing, design and marketing. In it, we'll answer all your burning questions, including the difference between CMYK and RGB, how to utilize recycled paper in your printing efforts, and what you should expect from your printer.

Get your daily serving of Print Soup


 Soup

 
 
       
 
  Marketing TipS   
 

Celebrate National Customer Service Week 
Next week marks the national celebration of customer service - the perfect opportunity to boost company morale, motivate employees, improve teamwork, reward frontline reps, and let your customers know about your commitment to customer satisfaction.

Want to get involved, but not sure how? Visit CSWeek.com  for an array of information, materials and inspiration to help you get in the spirit.


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  Recession or Opportunity?
For young entrepreneurs who launched their businesses in the booming markets of the past few years, the Wall Street meltdown presents the first real economic crisis. So, are they worried? In this article from Inc.com, the members of the 30 Under 30 list open up about their fears, where they see opportunity, and what they will do to fix the economy.

Read the Article


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  Designer's Corner   
 

Become a Master of InDesign
The InDesign Conference Master Class is the premier event dedicated to design professionals who rely on Adobe's powerhouse page-layout application. In-depth sessions featuring world-renowned authors and experts as well as Adobe engineers, offer an unmatched level of instruction and understanding.

To save $100, use discount code CPDISIS08

Click here to learn more or register 


CreativePro.com is a valuable source of helpful how-tos, news stories, reviews and community forums for graphic designers, photographers and creative professionals.
InDesign Conference Master Class

 






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  We want to know  

1. What effect, if any, has the economy had on your marketing budget? Have you...
Cut back on spending
Maintained spending
Increased spending

2. If the economy has caused you to decrease spend, what marketing activities have you shifted money away from? (Check all that apply)
Online Advertising (paid search, banner ads, etc)
Traditional Advertising (print, TV, radio)
Direct Mail
Other
N/A

3. If the economy has caused you to increase spend, what marketing activities have you shifted money to? (Check all that apply)
Online Advertising (paid search, banner ads, etc)
Traditional Advertising (print, TV, radio)
Direct Mail
None
N/A



If you do not receive a confirmation page after clicking submit, please click here.

 
  CUSTOMER Rave of the Month   
 

Printing Magic
"The folders are spectacular! Unreal how good they turned out. The team is fired up about using them. We will soon have the need for some 'inserts' for those folders, and I would love to have them printed on a stock that is similar in weight to the file folders we ordered.

I am having a fresh cup of coffee in my favorite 'PrintingForLess' coffee mug! Thanks for the magic dust you sprinkled on our order. It worked!"

Brian Small
Pegasus Logistics Group
pegasuslogistics.com


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