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 The mere thought of sales calls (especially cold calling) can cause some employees to start wringing their hands and drive others to head for the hills. And who can blame them? The possibility of rejection is never as assured or as immediate as when you talk to someone who knows
you only as an interruption to their busy day. Yet making telephone contact with prospects is essential to forming customer relationships and following up on leads.
Sales calls don't have to be pushy or fake. Instead of trying to push your product, use them as a way to uncover and fill your customers' needs by asking great questions and helping them with a solution. To increase effectiveness, you may need to build them into your sales cycle or lead-nurturing campaign, and tie measurable performance goals to their success. Try warming up cold leads with a targeted direct mail campaign that your sales professionals can reference when reaching out to customers and prospects. An integrated marketing campaign can help boost customer receptiveness and help your salespeople be more
successful.
This month, we're providing tips for turning clients into raving fans, an article on how to sell your value proposition, and a list of wacky websites to make you smile.
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in this issue: |
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Hang Your Marketing Message on Your Prospect's Door |
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Marketing Tip: Turn Clients into Raving Fans |
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Designer's Corner: Wacky Website of the Week |
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Business Tip: Selling Cost vs. Price |
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Business Tip: Getting Serious About Your Meeting Problem |
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March Survey Results: Dedicated to Direct Mail |
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We Want to Know: What's Your Sales Style? |
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Rave of the Month: Even Better than Expected |
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product of the month |
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Hang Your Marketing Message on Your Prospect's Door
The next time you are looking to market an upcoming event, special offer, or new business locally, consider door hangers. Full color door hangers are effective because they are the first thing a customer or prospect sees when they enter the door. Plus, they allow you to target a specific neighborhood or area. PFL offers one and two sided door hangers in two popular sizes (4.25 x 11 or 3.5 x 8.5); on your choice of three cover stocks or 100# gloss text.
Door Hanger Pricing and Layout Templates
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Marketing Tip |
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Turn Clients into Raving Fans
How many times have you hired someone to do a job - whether it was a doctor, financial advisor, landscaper, designer or anyone else - and after they were done, never heard from them again? This article from StartUpNation.com will give you an inside look at how you can stay in touch with your best customers and not only keep them coming back for more, but also get them to tell their friends.
Read the Article
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Designer's Corner |
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Wacky Website of the Week
What do swatting flies, a blog dedicated to "unnecessary" quotation marks and dogs playing poker have in common? They all made CreativePro.com's list of Wacky Websites of the Week. Check out this article for a complete list of hand-picked, zany websites that will make you laugh, think, or just shake your head in amazement.
Read the Article
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here. Creativepro.com is where creatives go to know!
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Business TIp |
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Selling Cost vs. Price
In this difficult economy, customers are looking for a bargain. So, what can you do to keep your price at a number that covers your cost and maintains your profit margin, without discounting? In this article from Entrepreneur.com, you'll learn it's all about figuring out a way to communicate your differentiators that warrant the additional investment.
Read the Article
Getting Serious About Your Meeting Problem
Ever feel like you are meeting your day away? If your business meetings are draining your time and energy, check out this blog post from Marketing guru Seth Godin. In it, he provides tips to make your meetings more efficient (hint: it requires removing all the chairs from the room).
Read the Blog Post
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March survey Results |
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Dedicated to Direct Mail?
In last month's survey, we asked if you (our customers) are using direct mail in your businesses, and if so, which types and for what purpose. Of those who responded, 71% of you are using some form of direct mail to market your business.
Of the direct mail users, 41% are sending direct mail to acquire new customers, 31% are using it to retain existing customers and 28% are building brand awareness. Postcards topped our most-used direct mail format with 40.4% of respondents using them, while 29.8% of respondents send self-mailers, 22.3% mail letters, 2.1% distribute packages, 2.1% take advantage of catalogs, and 3.2% use some other format for their mailings.
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we want to know |
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PFL.com Links: Home |
Pricing Info | Help Center | FAQ |
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Call us toll-free at 1-800-930-7057. Copyright © 2009 PrintingForLess.com, Inc. All rights reserved. |
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