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March 2009                                                     
 
   


social-networkingfinalBusinesses everywhere are buzzing about the merits of social networking. Whether you've jumped on the social networking bandwagon or are still looking in from the sidelines, there is no denying that sites like Facebook, Twitter, LinkedIn and blogs on every subject imaginable have taken over the web. If you are one of many who still associates social networking with online dating or finding old friends, it might be time to take a second look. Social networking can facilitate greater connections with your customers and help build buzz by providing a forum for them to review your products or services. Still skeptical? Begin by outlining some specific goals that you want to get out of these efforts. Do you want to grow your customer base? Increase visibility? Sell more products and services? By setting measurable social networking goals, you can determine success or failure.

In this month's newsletter, we are introducing a beefy new large format poster product to our lineup, showcasing customers' unique printed pieces, and commemorating PFL's 10th anniversary. 

Correction: In last month's newsletter we featured some information on bootstrapping but neglected to cite our source - Greg Gianforte & Marcus Gibson's site Bootstrapping Your Business. Check it out for useful information on starting and growing your business with little or no money.

   
 
  in this issue:
 Product of the Month: Make a Super-sized Statement with Large Format Posters
 Business Tip: Tapping Twitter to Showcase Customers' Work
 Designer's Corner: Make More Flattering Portraits
 In the News: PFL Turns 10
 In the News: PFL Earns Highest Better Business Rating
 January Survey Results: Bootstrap or Borrow?
 We Want to Know: Are You Social Butterfly?
 Rave of the Month: Like a Refreshing Breeze

 
 
  product of the month  
 

Make a Super-sized Statement with Large Format Posters
There are times when a small sign just won't do. When you need to make a big impression, a large poster is the perfect medium. PFL is excited to announce the addition of large format posters to its ever-expanding line of products. Large format posters come in two sizes - 22" x 30" or 28" x 38" - are printed in full-color on one side, and come mounted on foam board for lasting durability. You can order just one or as many as you need!

Large Format Poster Pricing 



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  Marketing Tip  
 

PFL Taps Twitter to Showcase Customers' Work
Here at PFL, we produce thousands of printed pieces a month for customers all across the country and we are routinely amazed at the creativity and uniqueness of the projects that come through our facility. Whether it is a cool image or a distinctive business concept, we want to spread the word by showcasing some of our customers' most interesting pieces. If you are interested in seeing your fellow print marketers' creations, simply follow PFL on Twitter to receive free, automatic updates on examples and ideas you can use to grow your business.

Follow PFL or Learn More




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  Designer's Corner   
 

Smooth Operator: Make More Flattering Portraits
No matter how attractive the person you're photographing, most people can benefit from a bit of digital tweaking. In this article, you'll learn how to smooth skin texture and add some oomph using Photoshop. 

Read the Article


CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here. Creativepro.com is where creatives go to know!

 


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  in the news  

America's First E-Commerce Printer Turns 10
PrintingForLess.com commemorated our tenth anniversary on March 4, and boy do we have reason to celebrate. We're excited about our growth and the fact that we've helped over 70,000 of America's small businesses be more successful. We're looking forward to another ten amazing years!

Read the Blog Post


PrintingForLess.com Earns Highest Better Business Rating
The Better Business Bureau recently released their new rating system and we are proud to report that PFL has earned an A+ rating. The BBB assigns grades based on their degree of certainty that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns.

PFL's BBB Reliability Report

 


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  February survey Results  
 

Bootstrap or Borrow?
In last month's bootstrapping survey question, we asked our entrepreneur customers how much money they used to start their businesses. The majority of you (66.7%) were up and running with less than $10,000, 12.2% utilized $10,000 - $30,000, 5.7% used $30,000 - $50.000, and 11.4% began their businesses with $50,000 - $100,000.

We also asked whether you were self-funded, took investor money or a combination of both. A whopping 92.7% started their businesses with their own funding (yay bootstrappers!), 5.7% used a combination of self-funding and investor assistance, and 1.6% were completely investor-funded.

 

 

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  we want to know  
 

Are You a Social Butterfly?
Many companies have embraced social networking as a viable marketing solution for their businesses. Others are still a little leary.We want to hear from you about what role social
networking plays in your organization.

    1. Do you utilize social networking in your business?
Yes
No

2. If so, which social networking programs do you use?(check all that apply)      
Facebook
Twitter
LinkedIn
MySpace
Blogs
Other                                                           
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If you do not receive a confirmation page after clicking submit, please click here.
 
 
  Customer Rave of the Month   
 

Like a Refreshing Breeze
"Just wanted to thank you guys for a job well done. I will be happy to use your service anytime I have printing needs, as well as recommend you to anybody who I come into contact with. You beat the local competition on price, you made using your service a breeze, and everything was completed even quicker than you promised. In a marketplace where customers are given the run around, and shipments are rarely on time, it's refreshing to do business with folks like you."

Mark Fitzgerald
Dan's Fan City
Jacksonville, FL


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