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 Take a moment to think about the last time you referred someone to a specific company or product. What was your motivation? Maybe you were enrolled in their referral program and wanted to get a reward for spreading the word. Or perhaps you were so blown away by the experience
that you just couldn't keep your mouth shut. Or the company offered something so ground-breaking or unique that you wanted to be the first one to tell others. Whatever the reason, we as human beings are inclined to tell others when we come across something worth talking about. As a result, referral marketing can be one of the most powerful and inexpensive ways to grow your business.
So, what can you do to drive referrals for your business? It's all about using a variety of tools to encourage customers to promote your business, and then rewarding those who do. A great first step is to identify your advocates and then create some sort of a formal referral program to entice them to talk. Consider
these tips from Office Arrow to make your referral program work for you. Also check out Seth Godin's recent blog post for his thoughts on becoming remarkable.
In this month's newsletter we're highlighting a product offering to jump-start your brand, showcasing an article to help master the art of referral marketing, and providing some hints to help make your company blog a must-read.
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in this issue: |
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Product Feature: Build Your Brand with a Business Identity Package |
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Marketing Tip: The Art of Referral Marketing |
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Business Tip: 10 Simple Strategies for Business Blog Content |
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Designer's Corner: Design Postcards to Connect |
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May Survey Results: Pulse on Business |
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We Want to Know: The Referral Engine |
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In the News: PFL Ranks in Top 2% of E-Retailers |
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Rave of the Month: Like a Local Printer...But Better |
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Product Feature |
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Build Your Brand with a Business Identity Package
Give your corporate branding a jump start with brilliant, high quality letterhead and envelopes printed on an ultra-smooth paper stock that will show off your design beautifully, and is guaranteed laser safe. Get the best deal by ordering your letterhead and envelopes
together. Plus, you'll get a free box of business cards to round out your business identity package.
Stationery Info and Pricing
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Marketing TIp |
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The Art of Referral Marketing
We all know that word of mouth is one of the most powerful forms of marketing around. But getting your customers to start talking can be a challenge. In this interview from American Express Open Small Business, John Jantsch, author of The Referral Engine: Teaching Your Business to Market Itself
, will reveal the difference between a referral and a sales lead, the importance of understanding the motivation behind your referrals and what role social media plays in driving referrals.
Read the Article
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Business Tip |
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10 Simple Strategies for Business Blog Content
Do you feel like your brain is empty and out of ideas for blog posts? You are not alone. To help reinvigorate your blog attitude, this article from HubSpot will provide the basic process for coming up with great blog content that can be applied to any business.
Read the Article
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Designer's Corner |
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Design Postcards to Connect
Since the mid 1800s, postcards have been a relatively inexpensive way to send a short message. But with so many modern options for flashy digital messaging, the postcard's power is often underestimated today. In this article excerpted from the February/ March 2010 Issue of
InDesign Magazine, you'll learn some easy design strategies and production criteria to help create an effective, lower-cost vehicle to get your message across.
Read the Article
CreativePro.com, a service of PrintingForLess.com, delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters
here. CreativePro.com is where creatives go to know!
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MAY survey Results |
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Pulse on Business
With the ever-changing economy, last month we asked some survey question to take a pulse on how your business is doing and what type of training programs you have in place. 
The results were mostly positive, with 41.7% of those who answered saying that they plan to begin hiring within the next six months and 16.7% claiming that they are going to wait to see what happens before they hire any new employees. 33.3% of respondents do not plan on hiring anytime soon and 8.3% plan to reduce staff in the next six months.
When we inquired about your training practices, 41.67% say that you have a formal training program in place, but it could use some improvement, 33.3% do not have a training program, and 25.0% have a complete onboarding and training program in place.
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we want to know |
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IN THE NEWS |
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PFL Ranks in Top 2% of E-Retailers
Recently, PrintingForLess.com was ranked 13th in the office supplies category of Internet Retailer's 2010 Internet Retailer Top 500 Guide®.
"This recognition reinforces our belief that you can enjoy what you do while offering professional, business printing services and exceeding customer expectations," says Andrew Field, PFL Founder and CEO.
Read the Press Release |
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Customer Rave of the Month |
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Like a Local Printer...But Better
Working with an online printer often means dealing with impersonal service, a lack of responsiveness and less than stellar print results. In this recent video from Martha Siekaly at Scritch Communications
, she highlights why PFL's commitment to customer satisfaction makes her feel like she's working with a printer right down the street.
Watch the Video |
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PFL.com Links: Home |
Request a Quote | FAQ | About Us |
Customer Raves | myPFL Log In |
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 We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a  referral discount by joining our Referral Program
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If you have questions or suggestions, simply reply to this email or send them to reply@email.printingforless.com.
PrintingForLess.com - Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery, Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-7057. Copyright © 2010 PrintingForLess.com, Inc. All rights reserved. | |
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