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January 2010 800.930.70 57 | |
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 2010 is the perfect time to start thinking about marketing in a whole new way. Gone are the days of solo direct mail campaigns, one-off email blasts, or isolated print ads. It's time to take all of your juicy marketing initiatives and make them work together to reinforce your message. Integrated
marketing doesn't have to be complicated or something only the 'big guys' do. It simply means combining all aspects of your marketing - direct mail, web, email, radio, PPC, print advertising, public relations, SEO, word of mouth, social, etc. - to create a more holistic approach to promoting your business.
Hitting your customers and prospects with the same message across various mediums will help drive awareness, increase sales, and get you more bang for your buck. Getting started is easy. Try a simple postcard mailing that drives people to your website for more information or to redeem an offer. Combine that with an email highlighting the same offer, and then tweet about it to your list of followers. Whatever your angle, make sure every encounter creates a consistent experience that reminds people of who you are and what you have to offer.
This month we're lending proof that direct mail is unquestionably effective, introducing a durable new product, and offering a bundle of useful design extras...for free!
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in this issue: |
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You Asked For It: Make a Statement with Plastic Cards |
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Marketing Tip: Firms Hold Fast to Direct Mail Marketing |
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Marketing Tip: 10 Internet Trends for 2010 |
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Designer's Corner: Free For All |
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December Survey Results: To Give or Not To Give |
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We Want to Know: Role of Email Marketing? |
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In the News: Gain Recognition with Small Business Awards |
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Rave of the Month: Making the Impossible Possible |
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you asked for it |
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Make a Statement with Plastic Cards
Plastic cards give your brand staying power and have a wide range of uses including business cards, ID cards, membership cards, loyalty cards, access cards, gift cards, and pre-paid cards. Our plastic cards feature vivid full color printing on durable premium plastic stock.
Plastic Info and Pricing |
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marketing TiPS |
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Firms Hold Fast to Direct Mail Marketing
Tempted to drop the direct mail portion of your marketing campaign and focus all your efforts on email? Wait! According to this article from the Wall Street Journal
, not sending physical mailings to customers and prospects can squelch inbound leads and customer activity. A better idea is to add opt-in email and web presence to your direct mail activity for a truly integrated marketing effort.
Read the Article
10 Internet Marketing Trends for 2010
As we enter 2010, it is an opportune time to take a step back and identify the major trends that will affect your business in the coming year. This article from StartUpNation.com says businesses can expect change, innovation and new opportunities in the form of video blogs, social media, and location-based marketing.
Read the Article
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Designer's Corner |
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Free for All: Something for Everyone
From Photoshop brushes and paper textures to tips for building word clouds and turning a website into a desktop app, this installment of CreativePro.com's Free for All column features a bundle of useful extras you can use on a daily basis. And best of all, everything is free!
Read the Article
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here
. CreativePro.com is where creatives go to know!
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December survey Results |
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To Give or Not to Give
Due to the economy, some small businesses chose not to send gifts to their top customers over the holidays. Others used the holidays as way to make that much-needed personal connection with their customers. Last month, we inquired about your gift-giving intentions. Of those that responded, more than half (57.6%) said you planned to send out customer holiday gifts.
When asked what innovative or creative gifts you planned on sending, answered included: customized calendars, chocolates, gift certificates, CDs, contractor gloves, and even Omaha Steaks. Yummy!
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we want to know |
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in the news |
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Gain Recognition with Small Business Awards
You've probably tried nearly everything to promote your business, but if you haven't submitted your profile to any contests yet, you may be missing a golden opportunity. Receiving an award can help to increase your credibility and allow you to brand your business as 'award-winning.' In this list from Small Business Trends, they highlight the top competitions and awards for small businesses, including Intuit's 'Love a Local Business' Contest and Verizon's 'The Better Way Challenge.'
Get the Complete Award List
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Customer Rave of the Month |
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Making the Impossible Possible
Sometimes all it takes is the right mindset to make a customer happy. In this recent video testimonial from valued customer Christie Zangrilli at Tribe Creative Agency
she highlights how PFL made producing a complicated piece seem easy. Thanks for the kudos Christie!
Watch the Video |
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PFL.com Links: Home | Request a Quote
| Help Center | FAQ |
About Us | Request Printing Samples |
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We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a referral discount by joining our Referral Program.
If you have questions or suggestions, simply reply to this email or send them to
reply@email.printingforless.com.
PrintingForLess.com
Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery,
Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-7057. Copyright © 2010 PrintingForLess.com, Inc. All rights reserved. |
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