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According to Greg Gianforte (www.bootstrapit.com
), almost 8 million entrepreneurs start their own businesses in this country every year. To build a great company, they need lots of things. Energy. Chutzpah. A really good idea. What they don't necessarily need is money. Instead of relying on outside resources or venture capital money, companies around the country are bootstrapping their way to profitability. The term bootstrapping originated from the German legend of Baron Munchausen
pulling himself out of the sea by his own bootstraps and has been used to describe businesses who commit to funding their growth through internal cash flow generated by sales of real-life customers. Bootstrapping is all about being creative, having an open mind and experimenting to see what sticks. Also key is thinking big, but spending small. Don't be afraid to barter with vendors, ask for referrals, network like crazy, trade for services and guerilla market to get the word out. Whether you are a brand new business or a seasoned vet, a little bootstrapping can go a long way.
This month's newsletter features PFL's custom printing techniques for putting more moxie in your marketing materials, the results of CEO Andrew Field's small business proposal survey and a chance to win $5,000 to help grow your business.
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in this issue: |
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Product of the Month: Special Printing Effects |
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Marketing Tip: Win $5,000 to Grow Your Business |
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Marketing Tip: Jumpstart the Economy Through Referrals |
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Designer's Corner: Get Inspired |
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Mailing Tip: First-Class Stamp Increase |
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January Survey Results: Small Business Boost |
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We Want to Know: Bootstrap or Borrow? |
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Rave of the Month: Beautiful Printing Made Easy |
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product of the month |
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Add Pizzazz to Your Printing With Special Effects
Looking for a way to make your marketing collateral stand out from the crowd? Adding custom elements to your next printed piece can give you that "wow factor" to help grab your customers' attention and distinguish you from your competitors. PFL offers a wide variety of distinctive printing and finishing options, including: spot varnish, Pantone spot color inks, embossing, metallic ink, die-cutting, foil stamping and more!
To get a firsthand look at the result of these custom techniques, view PFL's new Special Printing Effects piece online
here or request a physical sample. Need creative or technical advice on incorporating any of these special effects into your next project? Give our team of friendly experts a call at 1-800-930-7034, or
request a quote.
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Embossing
Die Cut
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Marketing Tip |
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Win $5000 to Help Grow Your Business
PFL is a featured sponsor in the BizFilings giveaway to award one lucky entrepreneur or small business $5,000 to help grow their business. To enter for a chance to win, simple place a qualifying order with BizFilings or
refer a friend who may be interested in business incorporation or filing services. The first place winner will receive $5,000, the second place winner will go home with $1,000 in printing credit from PFL, and third place will be awarded a 1-year select membership in the National Business Association.
Learn more or enter
Jumpstart the Economy Through Referrals
As talk of recession crowds the news and economic stimulus package debates rage in Washington, it's time for small businesses to take matters into their own hands. Therefore, we hereby declare March 9 - 13 Make a Referral Week.
Make a Referral Week is an entrepreneurial approach to stimulating the economy one referred business at a time. The goal of the week is to generate 1,000 referred leads to 1,000 deserving small businesses.
Learn more or make a pledge
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Designer's Corner |
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Get Inspired
Often when we think of commercial design work, we imagine two-color logos and simple illustrations...but not all commercial work is so uninspiring. Check out this article from CreativePro.com for a glimpse of the stunningly colorful work of twenty commercial designers.
Read the Article
CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here. Creativepro.com is where creatives go to know!
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Mailing Tip |
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First-Class Mail Stamp Increase
If you are planning on doing a direct mail campaign sometime in the near future; don't wait! The U.S. Postal Service recently announced that effective May 11, the price of a First-Class Mail stamp is going to increase by 2 cents to 44 cents.
As your one-stop-shop for printing and mailing, PFL can save you time, eliminate the hassle, and get your mailing directly to your customers faster and for less money! Click here for more information on our mailing services.
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January survey Results |
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Small Business Boost
In last month's survey, we featured PFL CEO Andrew Field's small business stimulus proposal and asked you to vote on whether or not you thought it was a viable solution for helping small businesses. The majority voted 'yes' and several of you provided thoughtful comments. Here is what a few of you had to say...
"As a small business owner who has been struggling to figure out how |
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to afford another full-time worker, this plan makes more sense for me than anything else that
has been suggested...."
"This proposal keeps the right people working and makes the right people accountable..."
"Andrew Field for president!"
Didn't get a chance to read the proposal? Review it here on Forbes.com or read the press release.
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we want to know |
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Customer Rave of the Month |
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Beautiful Printing Made Easy
"We received our beautiful, bright postcards today (much earlier than anticipated) and we LOVE LOVE LOVE them. Thank you for making all our print needs so easy, so quick, and always so gorgeous. We will be sure to spread the word about PrintingForLess. Thanks again for yet another job well done!"
Skye Snyder
Skye Snyder Photography & Videography
Reno, NV |
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PFL.com Links: Home |
Pricing Info | Help Center | FAQ |
About Us | Request Printing Samples |
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We hope you found this information useful. You have received this message because you are on our mailing list.
Please forward this email newsletter to interested friends. Word of mouth is the best form of advertising and helps us keep our prices low. Give your friends a referral discount by joining our Referral Program.
If you have questions or suggestions, simply reply to this email or send them to
reply@email.printingforless.com.
PrintingForLess.com
Full-Color Brochures, Postcards, Catalogs, Business Cards, Bookmarks, Stationery,
Posters, Newsletters, Presentation Folders, Rack Cards, Calendars and more...
Call us toll-free at 1-800-930-7057. Copyright © 2009 PrintingForLess.com, Inc. All rights reserved. |
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