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They say "love don't cost a thing," but according to Valentine's Day statistics, it certainly does. In fact, the upcoming holiday of romance is estimated to bring in approximately $17 billion in sales and maintains its spot as the number two holiday for consumer spending. So, what does this national spending spree mean for your business, and how can you capitalize on the buying frenzy? We all know that Valentine's Day is a bonanza for restaurants, jewelers, candy shops and florists, but other businesses can also use the day to tell customers just how much they are appreciated. Show your customers some love by sending them a yummy treat, customized greeting card or special offer. A personal contact on Valentine's Day, rather than at the more traditional times of year, will grab attention and reinforce customer loyalty. | |
You Asked For It
The Big News
Now you can blow a king-sized kiss to your customers or members with our new large newsletters. At a whopping 11 X 25-1/2, you've got plenty of real estate to illuminate, educate and exhilarate. When you've got a lot to say, there's no better way! And with our convenient mailing services, they'll be there in a heartbeat.
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Did You Know...
PFL Offers High-End Finishing Options
Take your business card, brochure or presentation folder to the next level by utilizing one of our high-end finishing options. Whether you are looking for die-cutting, foil-stamping, embossing or rounded corners, these cost-effective extras will give your promotional piece that unique edge it needs to really stand out. Simply request a custom quote to get pricing or give us a call for more information.
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Marketing Tips
Share the Love
If you are looking for an affordable way to attract and obtain new customers, integrating customer testimonials into your marketing plan is great start. Positive, believable comments from real-life customers are proof to other buyers that you are worthy of their business.
The Last Impression
Remember the old adage "You never get a second chance to make a first impression"? Marketing guru Seth Godin takes that idea one step further in his recent blog post about the importance of making a remarkable last impression.
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Design Tip
Fast Answers to Font Questions
Are smart quotes always curly? Are headlines always left aligned? When is it OK to use ampersands? How do you find and use true small caps? Find the answer to these font questions and more in this article from Creaptivepro.com.
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In the News
PFL Dogs Featured in New York Times
Hate to see that sad look on your dog's face when you leave for work in the morning? If you were an employee of PrintingForLess.com, you wouldn't have to. PFL boasts a dog-friendly workplace with approximately 15 lovable dogs roaming around the building on a daily basis. And we're not the only business that keeps our canine companions close by. The New York Times recently published an article on benefits of dogs in the workplace where they featured one of PFL's very own four-legged friends, Daisy.
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Rave of the Month
Following Through
Thank you so much for calling and checking to see if I am pleased with my brochures. They are exceptional and you were right - the gold foil stamping is superb. I am so happy that I decided to get the foil done. I really appreciate you taking the time to overnight the fifty examples that I received yesterday morning. Thanks for following through on everything - you guys are great!
Paul Hollis
Paul Hollis Rare Coins
www.christcoins.com
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