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DECEMBER 2009                                                                    800.930.70 57
 
 

 

 


giving_back_webAs the eggnog starts to flow and the temperatures begin to drop (-21F in the Paradise Valley this morning), it's the perfect time to consider giving back to those less fortunate. Businesses often make the mistake of thinking that December is all about year-end sales and 2010 marketing plans. While getting ready for the new year is important, it's also crucial to enlist your inner do-gooder to help those in need.

Your philanthropic efforts don't have to involve a lot of money or time. Need some ideas for giving back this holiday season? PFL just recently released our 'Top 5 Ways to Make a Difference this Holiday Season'.

While volunteer work is first and foremost about the charity, it can also help to generate publicity for your company. Once you decide on your cause, prepare a press list, invite members of the media to an event or write a press release--then follow up by phone to pitch to key press members. It's a win-win that can help those in need and increase your sales. 

This month, we're highlighting a product that's good enough to stand on its own, introducing PFL's new partnership with email service provider Constant Contact, and sharing our recent mention in The New York Times.

 
   
 
  in this issue:
 You Asked For It: Get Maximum Exposure with Table Tents
 Business News: PFL Partners with Email Service Provider Constant Contact
 Marketing Tip: Tis the Season for Smart Marketing
 Designer's Corner: How to Use Color Effectively in Design
 November Survey Results: The Holiday Effect
 We Want to Know: To Give or Not to Give
 In the News: PFL's No-Gossip Workplace Featured in The New York Times
 In the News: Top Small Company Workplaces
 Rave of the Month: An Oscar-Worthy Customer Video

 
 
  you asked for it  
 

Get Maximum Exposure with Table Tents
Table tents are a great way to put your marketing message on display for customers and prospects to see. Place your full color table tents at point of purchases, restaurants, bars, hotel rooms, trade shows or waiting rooms to get maximum exposure. PFL offers table tents in a variety of sizes, paper options and color combinations. Table tents also come scored and die cut for easy set up.

Table Tent Info and Pricing

 


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  Business NEWS  
 

PFL Partners with Email Service Provider Constant Contact
PrintingForLess.com has partnered with Constant Contact®, the leading provider of email marketing, online surveys and event marketing for small businesses. Enhance your direct mail efforts with email to build strong, lasting customer relationships. With Constant Contact, you can quickly and easily create professional-looking emails, manage lists, promote events, gather feedback through online surveys, and track results.

Special offer for PFL Customers: Sign up for Constant Contact's free 60-day trial and receive a FREE Brand Match email template ($99 value) with your logo and colors from your website! Sign up and ask Constant Contact how to get started with your FREE Brand Match email template.

Get Your Free Trial and Email Template Now

 


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  marketing Tip  
 

Tis the Season for Smart Marketing
Nothing drives sales and business like a personal relationship, and there's no better time to make that connection than during the holiday season. Whether it's sending personalized holiday cards, showing your charitable side or just networking, it's all about putting yourself out there. Find out more about marketing 'smart' In this article from Entrepreneur.com.

Read the Article

 

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  Designer's Corner   
  

How to Use Color Effectively in Your Design
Dynamic red, calming blue, cheerful yellow...designers know that color can strongly influence the mood of a design. But what happens if a color has more than one meaning? In this article from CreativePro.com you'll learn how to take all the other elements of design into account to ensure you present the right connotation of color in your design.

Read the Article


CreativePro.com delivers news and how-tos on products and services creative professionals use to get their work done better and faster. Sign up for FREE email newsletters here .  CreativePro.com is where creatives go to know!  

 


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  NOVEMBER survey Results  
 

The Holiday Effect
The holidays play a different role for every company. Some are blessed with a burst of business at the end of the year, while others are stuck twiddling their thumbs. Last month, we asked you what you are experiencing and what your plans are to market yourself throughout the frenzy.

Of those that responded, the majority (45%) say that your business slows down during the holiday season. To help offset that lull, 27% of you plan to ramp up your marketing this holiday season compared to last year. Fifty-four percent say that your marketing initiatives will remain constant, while only 18% plan to scale back on marketing.

 


What effect do the
holidays have on your business?


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  we want to know  
 

    

To Give or Not to Give
Due to the economy, some small businesses are choosing not to send out holiday gifts to their top customers this year. Others feel that now, more than ever, is the time to make that personal connection. We're curious what your plan is.

      
1. Do you plan to give out holiday gifts to customers this year?
Yes
No

2. If so, what do you plan on giving?

The top 3 gift ideas will win a special holiday treat from PFL!

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  in the news  

PFL's No-Gossip Workplace Featured in The New York Times
PrintingForLess.com prides itself on having a fun, enjoyable company culture, with little workplace gossip. Recently, The New York Times took notice and featured an interview with our very own Shayla McKnight to find out what we're doing to keep the negative chitchat to a minimum.

Read the Article 
 

Top Small Company Workplaces
Do you run a winning workplace? Now is the time to trumpet your success in building a corporate culture that has fostered a productive work environment with satisfied employees. Inc.com and Winning Workplaces are holding their annual 'Top Small Company Workplaces' contest. If you think you might be in the running, submit your application today. Hurry, the application process closes January 11, 2010.

Learn More or Apply  

 


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  Customer Rave of the Month   
 

An Oscar-Worthy Customer Video
If you are looking for an entertaining rave from one of our customers, look no further than this Oscar-worthy performance from Cottage Theatre in Cottage Grove, OR. The video will leave you begging for more and be sure to get you in the holiday spirit. Encore!

Watch the Video


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