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It costs seven times more to find a new customer than it does to retain one. We all know that retaining loyal customers is critical to growing your business. But loyalty isn't free; it needs to be earned. It starts with knowing your customers inside and out. The next step is to connect their different interests and needs to the marketing messages you send to them. Your direct mail postcard, print ad or email blast should be relevant to achieving each customer's desired objective. If not, your advertising will end up in the trash…and so will your future sale. Lastly, treat your loyal customers like gold. Don't just concentrate on selling your product or service; go the extra mile to fulfill their needs.
This month, we're celebrating loyal customers around the country and providing tips to keep your customers coming back for more.
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In this issue:
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Design Tip: Tap Your Creative Juices |
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Design Tip: I Bleed for You |
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Marketing Tip: Small Business Printing Advice |
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In the News: Big Savings on Direct Mail |
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In the News: Just a Click Away |
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Rave of the Month: Restored Faith |
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Design Tips
Getting Design Done
Did you know that you can unleash your creativity and still get things done? In this article, you'll find tips on applying a productivity system to your creative process. The results will allow you to boost design skills, reduce stress and free your mind to tackle big problems.
Read the article
I Bleed for You
Dealing with artwork that's missing a bleed allowance? Don't worry! This article provides helpful tips to cleverly fake it in Illustrator and Photoshop.
Read the article
For more design inspiration, visit our creative services website at www.creativepro.com. |
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Marketing Tip
Small Business Printing Advice
Getting what you need from a printer is easy when you know what questions to ask and information to give. In this article, you'll learn the four success factors that will assure a successful printer relationship.
Read the article
Content provided by StartupNation.com
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In the News
Big Savings on Direct Mail
Effective August 1, the Postal Service will no longer provide a discount for mail that lacks what USPS calls a "valid delivery point," tacking up six additional cents on to the postage for each such piece. Read more
So, if you are looking to save money and get a better response rate on your direct mail campaign, PrintingForLess.com now offers address cleansing for your convenience. This service includes identifying and removing undeliverable addresses in your mailing list, ensuring that you aren't paying additional postage for pieces that never reach the intended target.
PFL Mailing Services
One-Click Help
Your personal PFL customer service team is readily available to assist you by phone from 7 AM to 7 PM, Monday through Friday. But what if you need answers to your printing and mailing questions and it's the weekend or late at night? Now you can turn to PrintingForLess.com's new online Help Center.
It never sleeps, and it includes tips, pricing info, a printing glossary, and much more. See for yourself.
Read the press release |
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Rave of the Month
Restored Faith in Online Business
Thank you, thank you, thank you all for the wonderful job you did.
In a day where you can never reach a live person let alone the same one twice, it was encouraging to deal with a company that puts so much emphasis on individualized customer service. I took a chance on your company after having stumbled across it on the Internet; I am thrilled with the results. Thank you again for restoring my faith in on-line businesses and for doing such a fabulous job!
Nancy McPherson
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